Driving People to YOUR site
The truth is the traditional advertising model has evolved. Years ago businesses would buy some TV or radio commercials, print ads or a “big hit” billboard campaign. People would see or hear your ads. It would create brand awareness, and, when they needed your product or service, they would give you a call and come visit your business. You would make a sale, wash, rinse, repeat.
Today’s consumers are reacting to media in an entirely different way. Traditional media still helps create brand awareness, but now, people are bypassing the phone calls and in store visits by searching for your business online. They are looking at your website, checking out your Facebook page, searching for coupons and reading online reviews before they EVER contact you. If you aren’t easy to find, you are missing huge opportunities. If you are running a media campaign without having online conversion systems in place, you are wasting money.
So what is inbound marketing? Inbound marketing is a series of tactics initiated for your business across the web designed to drive traffic, leads and sales to your website. It looks something like this:
- Drive traffic to your website. This can be done through traditional media, social media or Search Engine Marketing. Creating great content that is optimized for your businesses’ keywords will pay huge dividends. You want to be found when customers are searching for what you sell. These are NOW buyers.
- Convert your prospects. The eagle has landed. You have prospects on your website checking you out. Now, it’s time to put systems in place to turn these prospects into leads. This could include filling out a form for more information, signing up for your email list, downloading exclusive content, etc.
- Analyze your data. Figure out what is working. Make adjustments. Relaunch.
If you would like more information about how Forest Home Media can customize an inbound marketing campaign for your business contact us HERE.