Do you Google yourself or your company on a regular basis to see what type of information is showing up on the search engine results page? If not, then you should. This is what your customers are seeing when they are searching for you. These results include online reviews of your company, news articles, social media profiles, your company website and many, many more. As far as the potential customer knows, these results tell the story of WHO you are.
Every business needs to have a strategy in place to monitor and influence the online reputation of their company. All it takes is one disgruntled customer or prior employee to post an unfavorable review to paint a bad picture and negatively impact your reputation. We have developed strategies to monitor for online conversations and reviews of your company. We will set up active “listening” devices so that we are alerted to any activity. We then work with you on a plan to promote the great reviews and conversations and respond and manage anything unfavorable. We will even develop a road map to help fill your search engine results page with the good stuff you want people to know about you. Some of the things on our road map for your business might include:
- posting regularly on a company blog
- building social media profiles and actively engaging with followers
- buying alternate domain names to protect the brand’s name
- landing editorial features in online publications for your business
The lack of an online reputation could also be a problem for your company. An online profile can also tell the story of your success as a business. Potential employees and business contacts are also checking you out online. You want to have a strong showing, putting your best foot forward.
We would love to talk to you about how we can showcase your business in the best possible light. Please contact us HERE for a FREE consultation.