By now, you’ve probably heard the phrase, “Content is king.” But what does it mean?
Billions of online searches are being conducted each month by consumers. How do you make your HOME RELATED business’ products and services shine brightly in a cluttered search landscape? At Forest Home Media, we create content that is informative, engaging and also search engine friendly. We have been researching, developing and building services around demand for high quality content creation and integrated marketing strategies.
Content is the copy, videos, photos, white papers, blogs, case studies, e-mail newsletters, testimonials making up your online presence. Content marketing is the creation and publication of interesting stories designed to drive leads and conversions while enhancing the image of your brand and establishing your company as industry experts, or thought leaders. Designed as insightful, engaging, educational and fun, this content will be shared organically through social media and will create inbound links to your website or blog boosting your search engine ranking. Creating “opt in” opportunities with original content can create a powerful list of prospects and current customers. Marketing and re-marketing to this list creates relationships providing opportunities for conversions.
In order to outpace the competition, today’s business owners must continually create and publish multimedia content online. This content must be written for visitors but crafted for search engine optimization so people can find your business when they are searching important keywords. At Forest Home Media, we have been crafting and creating services which supply the demand for quality content creation. We will help you create website content and blogs to tell your unique story, provide answers to questions about your products or industry and show the personality of your business and key personnel. Who better to craft this all important messaging than industry leading public relations experts? At Forest Home Media, we have dedicated our careers to creating and telling the stories of local businesses.
So, you’ve invested your time, money and resources into creating original engaging website content and blog posts, now what? That is where social media comes into play. Social media offers the vehicle to link, promote, and distribute your awesomeness. Are you starting to see how this whole integrated marketing approach works? If you would like to schedule a free consultation with us to evaluate your content marketing or have us show you how to build a fully integrated media campaign, please contact us HERE.