What is Social Media Marketing and how do you make it work for your business?
Social Media Marketing is the action of participating and engaging with people on the different social media platforms like Facebook, Twitter, Google +, YouTube, and LinkedIn. Social Media offers powerful opportunities for you to listen, engage, and share content with friends, prospects, and current customers. Social Media offers others a way to advocate for your business through compelling content. At Forest Home Media, we believe your social media activity should be strategic, it should represent your unique business personality, and it should fully integrate with your traditional media in a way that is driving visits back to your main website and blog.
Social Media is an IMPORTANT and very low cost way to engage your current customers and prospects. More than two thirds of internet users are actively using social networks. Businesses not participating in social media are missing out on opportunities to actively participate in conversations already going on about your business on line with or without you. It’s time to jump in and be a part of that dialogue. Social Media is not a fad, it is a revolution.
Social media conversations actively influence buying decisions. 63% of companies using social media say it has increased marketing effectiveness among other benefits.
With the recent changes in the way search results are returned on Google and Bing, social media participation has never been more important. Social metrics are now an important part of the search algorithms. Search engines are continually on a quest to return the most relevant results. They take into account a business’ authority that is validated by inbound links, social media presence, participation, fans and followers.
At Forest Home Media, we will guide you along the path of social media participation through a comprehensive strategy of engagement, content creation and integration with your traditional advertising campaigns. Every campaign we design is specifically tailored to drive leads back to your website or blog for conversion opportunities. Each campaign has metrics attached so we can evaluate the return on investment. So basically, we consult, create, drive, convert, evaluate, re-group and continue. Sound like a system that would work for you? Contact us HERE.