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Behind The Scenes Of Southern Living Mag

July 10, 2014 By Nancy McNulty

By Cat Royka, Forest Home Media Summer 2014 Intern

You are NEVER too old for a field trip and Forest Home Media’s latest was to Birmingham, Alabama visiting the famed Southern Living headquarters. Joining us was Nashville media friend, Meryll Rose, NewsChannel5’s Talk of the Town anchor, a SL super fan; and, we also invited along a few of our favorite top lifestyle and home décor bloggers from the Birmingham and Atlanta areas – Rhoda (Southern Hospitality), Beth (Unskinny Boppy), Heather (At The Picket Fence) and Lucy (Lucyinspired).

Southern Living Headquarters, Forest Home Media, Nashville, TN
The dreamy entry way leading to the SL headquarters.
Southern Living Headquarters, Forest Home Media, Nashville, TN
From left to right: Meryll Rose, Dana Tucker, Lucy Farmer, Heather Patterson, Rhoda Vickers, Beth Bryan, Nancy McNulty & Nellah McGough.


Our SL colleague from last year’s Nashville Southern Living Idea House, the wonderful Nellah McGough, SL office manager, was kind enough to give us a tour of the impressive digs located on a 28-acre campus also home to the editorial staff of Cooking Light and Coastal Living. While on the behind the scenes tour, here’s some of the SL scoop we found intriguing.

  1. Southern Living’s Test Kitchen is run by director Robby Melvin who swore us to secrecy over the Christmas recipes they were testing although we are pleased to report shrimp is in the mix! He shared his key to staying slim while testing each recipe a minimum of three times. The secret? The chefs use tiny tasting spoons. Another test kitchen tip we learned is they shop just like you and me finding their ingredients from stores like Kroger, Publix and The Pig (that would be the Piggly Wiggly).
    Southern Living Test Kitchen Selfie, Forest Home Media, Nashville, TN
    Southern Living Test Kitchen “selfie” w/ FHM partner Nancy McNulty & SL’s Robby Melvin, FHM intern Cat Royka, bloggers Rhoda Vickers & Beth Bryan w/ FHM partner Dana Tucker sneaking in top right!
    Southern Living Test Kitchen, Forest Home Media, Nashville, TN
    FHM intern Cat Royka with the SL culinary intern who is participating in a year long internship working in the Test Kitchen.

    Southern Living Test Kitchen, Forest Home Media, Nashville, TN

  2. The prop closet is the stuff of dreams! Shelf after shelf is filled with an impressive plethora of cake stands, mugs, napkins, aprons and pie plates of every size, shape, style and color! You name it, and it was there and variety is definitely key to producing those classic vignettes.
    Southern Living Prop Closet, Nashville, TNSouthern Living Prop Closet, Nashville, TN
  3. A nearby photo shoot found SL staffers styling food for the upcoming issue. There was a photo embargo on the set but we provided a little glimpse below. Relying heavily on natural light, this seems to be a key element to those picture perfect photos we love in each issue.Southern Living Headquarters, Forest Home Media, Nashville, TN

From the modern art in the lobby to the incredible atrium within, the SL headquarters weave magically with their natural surroundings. Located just below tree line, the architecture has wonderful hints of Frank Lloyd Wright incorporating numerous stone pathways, waterfalls and rivers running underneath the structure.
Southern Living Headquarters, Forest Home Media, Nashville, TN
Southern Living Headquarters, Forest Home Media, Nashville, TNSouthern Living Headquarters, Forest Home Media, Nashville, TN
Southern Living Headquarters, Forest Home Media, Nashville, TN
No longer open for public tour, we were honored to meet various editors and writers throughout the day including Sid Evans taking over the helm for blogger and reader favorite Lindsay Bierman. We know the bible will be in great hands! Next up, FHM partner Nancy McNulty is heading to Haven, a DIY Blogger conference, so give us a follow on Twitter or Facebook to see the latest.

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About Nancy McNulty

For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

« Landscape Lighting Illuminates FHM Partner’s House
Home Tour: The Dreamy Headquarters of partner Dana Tucker »

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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