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Amy’s Baking Company PR Lessons & Tips

A negative PR crisis has seen this Facebook page jump from 2,000 to over 77,000 likes in days.

The social media world has been whirling this week over two public scandals.  In Nashville, Tennessee it’s Girl Fight at the Steeplechase Race, and, nationally, Amy’s Baking Company crisis is dominating the conversation. Since the latter represents a company’s reaction to a negative event, I wanted to take a minute to share how we at [...]

Using Video For Business Announcements

FHM strongly recommends short, concise, informative videos. Value your viewer's time.

There is a lot being written about the importance of using video in business marketing and communications as well as the positive effect on website traffic.  At Forest Home Media, we totally agree but with the caveat to make sure you are imparting new information in a concise manner and throw in some entertainment value [...]

Marketing With QR Codes

Looking for a new home? Benchmark Realty agent Christian Fraser makes it easy to find more info from the comfort of your car.

What’s cool, new and different in marketing is always going to catch the attention of Forest Home Media whether it be using a Harlem Shake video to cross-promote an event or a QR code in an advertisement.  However, before we suggest to a client they use their important resources for either of these, we take [...]

New Marketing Projects: Business Launch To Southern Living Idea House

Bryan Edwards family was featured in front of the pretty French Country style home built by Hughes-Edwards Builders in the December issue of HGTV Magazine.

From launching our new integrated marketing business in March to ending the year preparing for the nation’s only 2013 Southern Living Idea House (with a little Vince Gill sprinkled in), it’s been a year full of blessings and here are just some of the highlights of  Forest Home Media’s first year of operation. March – [...]

Home Industry Market Research

Castle Homes building the 2013 Southern Living Idea House in Nashville, TN.

Market research is an important function of having your own integrated marketing firm and definitely can be the most fun. Specializing in the home industry, this past week, Forest Home Media partners, Dana Tucker, and I headed to one of the media world meccas for us – Southern Living Magazine – and also to their [...]

Infographics Are A Cool Marketing Tool

Infographic Great Marketing Tool

Infographics are a great way to take a complicated or important point and create a visual to communicate your message in a concise and clever way.  Forest Home Media is working with Middle Tennessee’s only real estate company, Benchmark Realty, which allows its agents total freedom and 100% commissions.  We chose to create an infographic [...]

Tips For Creating A Great Business Photo

Greater Nashville House & Home Magazine

Creating a great photograph to represent and to communicate your business’s objectives takes special attention to detail and composition. One of the many creative services of Forest Home Media is coordinating photo shoots.  From simple headshots and press conferences to home exterior and interior settings, we carefully approach, style and customize photos for news announcements, media [...]

History of Social Media Infographic

Photo from Carly's Voice the blog of Carly Fleischmann.

One of our favorite resources at Forest Home Media  for content marketing is Copyblogger. They had an amazing infographic today of the history of Social Media. I thought this was a great visual history of how social media started, evolved and sparked other start up ideas. What surprised me was the inclusion of Carly Fleischmann’s [...]

5 PR Lessons From GoDaddy Hacking

GoDaddy's apology page posted late in the day.

The first rule of crisis management is to provide your base with a response so you are the definitive source, and, in the case of GoDaddy’s hacking by AnonymousOwn3r today, to assist millions of frustrated customers losing a great deal of Ecommerce. In December 2011, Social Media Week and a host of others criticized GoDaddy for not [...]

Local Business SEO Secrets

Top Secret SEO tips from Forest Home Media

  OK, so these are not REALLY secrets because anyone that is a student of search engine optimization can easily find these tips out there on the world wide web. But, I did want to share with you some of my top tips for Local SEO. If you own a local business, that serves a [...]