Home Bloggers on Periscope and Haven Conference

Nancy and I have just returned from Haven, the Home/Lifestyle/DIY blogger’s conference in Atlanta and we are full t0 the brim with inspiration and ideas. We made lots of new connections, met some of our blogging idols and re-connected with some treasured friends in the blogging world.

Dana Tucker and Nancy McNulty at Haven Conference

Dana Tucker and Nancy McNulty at the Haven Conference holding a nifty Chatbook made up of Instagram pics.

When you go to these types of conferences it is always fun to connect with like-minded social media influencers on the newest and greatest platforms for reaching your tribe. Without a doubt, Periscope is the new next big thing. We were early adopters of Periscope, jumping in with our first broadcasts on DAY ONE of its launch. You can read our recommendations on getting started on Periscope HERE. 

Kari Anne Wood Periscope

KariAnne Wood, Thistlewood Farms,  before her very first Periscope Broadcast.

It was amazing within days of returning from the conference to find some of our favorite home bloggers on Periscope and broadcasting daily! Our phones starting getting so many Periscope notifications from our blogging friends we had to turn off the sounds.

Nancy McNulty and Rhoda Vickers

Nancy McNulty and Rhoda Vickers from Southern Hospitality Blog

We were honored to be able to debut the first Periscope broadcasts of Haven founder, Rhoda Vickers of Southern Hospitality Blog and KariAnne Wood of Thistlewood Farms. We also had fun broadcasting with Lucy Farmer and Sarah Roussos-Karakaian both of HGTV’s #BeachFlip, and it was also Sarah’s first Periscope! You can watch all of these below.

Home Bloggers on Periscope

If you are new to Periscope and need some people to follow, please follow @danatucker and @nancesense We also recommend following the people we are following. You can find that by clicking on our profiles. Below are a few of our friends from Haven and Home Bloggers on Periscope that you should follow as well.

  • Dusty Rogers- @allthingsgd
  • Gina- @ShabbyCreek
  • Tanner Bell @TannerBell1023
  • Kari Anne Wood- @ThistlewoodFarm
  • Sarah Karakaian- @TheNeatNestr
  • Ana White- @knockoffwood
  • Layla Palmer- @LetteredCottage
  • Rhoda Vickers- @SouthernRhoda
  • Beth- @FFVFinds
  • Lesley Clavijo- @ChaoticallyCrea
  • Rosemary- @RosemaryNJPAP
  • Carmen Johnston- @CarmenJohnston
  • Lucy Farmer- @LucysInspired
  • Beth Bryan| Unskinny Boppy @BethBryan
  • Jenna- @rainonatinroof

Here are our top 5 ways in which we use Periscope in home lifestyle industry marketing:

  1. Connect with viewers locally and internationally. It’s exhilarating to be on a project and get a shout out from Dubai and Ireland! Be sure you ask your Periscope watchers to share their city.
  2. Live event coverage. At the Haven Conference, Country Living’s Fair and a ton of other places, colleagues, friends and new influencers have joined along our broadcasts.  We either share live events or interview key participants to offer interesting content to our followers.
  3. Mini-news conferences announcing client projects.  There are a lot of interesting projects which don’t garner as much attention in a busy news environment.  We turn client news releases into a Periscope broadcast to add a voice and dimension to these news worthy moments.
  4. Capture Periscope video and repurpose to Youtube. Under Periscope settings, be sure you set your phone to autosave of all Periscope broadcasts. If you feel your interview or broadcast went well, upload to Youtube. We have created a channel within Forest Home Media just for Periscopes.
  5. Repurpose Periscope video for direct uploads to Facebook. Facebook loves original video. We load to our client Facebook pages and to Forest Home Media.

Periscope is an emerging technology.  From casual conversations and home tours with friends to utilizing as a tool for company announcements, it is a fun game-changer.  How are you using Periscope to promote your blog or business?  We’d love to hear from you!


How To Create Engagement Around Your Event

Music City has a new signature home event launched in June by 2012 Southern Living Custom Builder of the Year, Castle Homes. There was a whole lot of PR wonderful in this latest Forest Home Media project and here are some of the great ways to create engagement around your home lifestyle industry event.


Nashville Symphony House, built by Castle Homes, photo by Geinger Hill, Forest Home Media.

The Southern Contemporary Folk style home, built by 2012 Southern Living Builder of the Year, Castle Homes, and designed by Wade Weissmann Architecture, is Nashville’s newest signature home event. (Photo by Geinger Hill, Forest Home Media)

Event Hashtag & Contest

As we had introduced for the holiday Parade of Homes, we suggested the launch of a dreamy Instagram account for the award-winning Nashville area custom builder and remodeler to help engage the legions of photographers, bloggers and visitors touring.  And, yes, a hashtag contest perfectly complemented this effort as well. Check out all the great pics on Instagram and more via #NashSymphonyHouse and give @CastleHomes a follow!

#NashSymphonyHouse Instagram Giveaway, Castle Homes, Nashville, TN

An Instagram contest was launched for Nashville’s newest signature home event, the Nashville Symphony House, built by Castle Homes. The lucky winner received a Williams-Sonoma cookbook stand and cookbook. (Photo by Geinger Hill, Forest Home Media.; florals by Tim Riffle Environments)

Engage New Technology

In addition to working with all Nashville and regional media, we also went international using Periscope for a variety of fun moments which were live stream broadcast. One of our favorites was a wrap up interview with interior designer Julie Couch and floral & succulent designer Tim Riffle after their on-site segments with NewsChannel 5’s Talk of the Town. Here are the TV segments we helped coordinate as well as the fun Periscope recap.

Tim Riffle, Tim Riffle Environments, weaves some succulent magic with NewsChannel 5’s Talk of the Town’s Tuwanda Coleman.


Red, white and fabulous with Julie Couch, Julie Couch Interiors, was also taped at the Nashville Symphony Show House with News Channel 5 – Talk of the Town – Tuwanda Coleman. 

Our Periscope recap with the talented Couch and Riffle was the first Periscope for each and we used it as a great way to talk about live on tape TV interview tips.

Find A Cross-Promote

The cross-promote is one of our favorite tools when weaving a project into the conversation of a community. A cost-free opportunity we used before and during the tour event was the Tennessean’s Sunday builder, designer and architect profiles in the real estate section.

Also, in April, I was asked by Franklin Life to submit a recipe – yes, we love all things food, home and garden! The awesome editor allowed me to weave upcoming projects into my bio.

Blueberry Salsa, Franklin Life, Forest Home Media

Franklin Life featured FHM partner Nancy McNulty’s favorite blueberry salsa recipe & listed the Nashville Symphony Show House as an upcoming project #crosspromote!

We used an informative Periscope also as a cross-promo for the Nashville Symphony Show House. Periscopes not loaded to our YouTube channel have been added to the video section of our Forest Home Media Facebook page making Facebook oh, so happy with original video content.  This also uses the Periscope in multiple-ways, a favorite technique of Forest Home Media when generating content for marketing.

Nancy McNulty, Periscope, Forest Home Media

Our first Periscope broadcast was a test run at the Nashville Symphony Show House, promoting the upcoming event by Castle Homes.

Another dreamy cross-promote and the ultimate was being featured on the cover of two area magazines. The fab folks at Your Williamson magazine used the Southern Contemporary Folk style home as a backdrop for their May salute to area matriarchs. It was such an honor to host these wonderful women. The magazine also included a great story on what’s cool, new and different with the upcoming premier home tour! #CrossPromoteHappiness.

Your Williamson NSSH Cover, Franklin, TN

Pre-Event Photos

Finally, it is never easy and sometimes hard to communicate to clients and event participants how important pre-event photos are in creating excitement.  We do a lot of front-end PR loading for an event and then encourage opinion leaders and visitors to carry the conversation forward during the event supplemented with advertising.

The pre-event photos are created during the chaos of construction with a lot of people including the photographer on ladders and knees to get the perfect shot.

This year, we earned a lot of great media stories including the cover of Greater Nashville House & Home with a terrific preview of the upcoming event creativity of the builder, designers and architect.  You have to be prepared to have fresh content ready based on magazine deadlines or you miss this entire important vehicle.

Nashville Symphony Show House, Greater Nashville House & Home Magazine, Nashville, TN

Built by Castle Homes, the Southern Contemporary Folk style home’s covered porch, with Mark Simmons Interiors’ accessories and Bennett Galleries’ art, has pops of coral, Restoration Hardware aged teak furniture, a charming fiddle leaf fig, by Priscillia’s Plants, and spring arrangement by Garden Delights. Photo coordinated by Forest Home Media w/ photo by Peyton Hoge.


Media & Bloggers On-Site Events

One of the HUGE and we mean REALLY HUGE days was the sneak peek tour and garden party for area media and home bloggers. Our talented friends Carmen Johnston, of Carmen Johnston Gardens and contributing garden editor for Southern Living mag, joined us with PBS Volunteer Gardener Troy Marden, who signed and gave participants a copy of his latest book, “Southern Gardeners Handbook.” A beautiful tea was prepared by iconic Miss Daisy King.

Daisy King, Nashville Symphony Show House

Nashville icon Daisy King prepared a delicious tea for the Nashville Symphony Show House Garden Party for media & bloggers and gave away her classic cookbooks to three lucky bloggers.

Carmen Johnston, Daisy King, Alan Looney, Troy Marden, Heather Looney, Nashville Symphony Show House,

Castle Homes hosted a dreamy garden party for area media & bloggers with special guests garden lifestyle expert Carmen Johnston, iconic Miss Daisy King and author and NPT Volunteer Gardener Troy Marden seen with Castle Homes President Alan Looney & wife, Heather Looney, company VP.

Troy Marden, Deneen Gildwell, Nashville Symphony Show House

Author & PBS/NPT Volunteer Gardener Troy Marden autographed his “Southerner’s Guide To Gardening” for Dreaming In Color Blogger Deneen Gildwell and all the garden party guests.

So many gorgeous blogs were created by the talented community of home, food and garden bloggers. Forest Home Media once again hosted a live Pinterest party in the kitchen of the Nashville Symphony House. Before, during and after, we broadcast fun Periscopes where we talked about areas of the home highlighted by the bloggers. During the live Pinterest event from 7 to 8 p.m., we pinned beautiful images from the blogs while getting to discuss them simultaneously with folks on the Pinterest board created for the fun, engaging event. Another element we love is being able to capture for our clients a snapshot of the great profiles of the home event while exposing these talented bloggers to a new audience.


Pinterest Board, Live Event, Nashville Symphony Show House

From engaging society photographers and traditional media to weaving wonderful Instagram, Pinterest, Twitter and Facebook moments, Forest Home Media is pioneering for the home, food and garden industry a full-circle experience which has so many positive, lasting effects for the talented folks who are smart enough to take advantage.

Next up for Forest Home Media, we joined the virtual party launching our friend Lucy Farmer’s national appearance on HGTV Beach House Flip. It premiered on Sunday, July 5 and we were thrilled Team #Laphney won the first master bedroom competition. Find out more info on this talented jewelry artisan at Lucyinspired, who was also featured in the May Southern Living magazine! #GirlOnFire

We’re heading to the Haven Blogger Conference in Atlanta and can’t wait to share the latest in what’s cool, new and different! #WeLearnWeShare

Forest Home Media, Nashville Symphony Show House, Nashville, TN

Can you tell it was a long-g-g-g day for Forest Home Media at the Nashville Symphony Show House Patron’s Party?!


Father’s Day Marketing

How do you navigate your clients through creating meaningful content for Father’s Day Marketing? As a public relations and marketing company we thought it was important to help showcase the human side of the companies we represent. We worked this week with several of our clients on publishing personal tributes to their fathers. We wanted to highlight how each of them were molded and shaped in both their business and personal lives by their father’s influence. So, we thought it would be fun to do the same thing for ourselves at Forest Home Media.

Dana Tucker-

My dad always did whatever it took to provide for our family. He was a police officer for over 25 years. He also worked side jobs to bring in extra money like riding the public busses as a plain clothed security officer and providing private security to small businesses. He also served in the National Guard for over 20 years, drilling one weekend a month and two weeks every summer. I always felt protected and cared for by my dad. It didn’t hurt that he was always packing heat. He wore an ankle holster everywhere we went.

He was raised without a dad, so he saw being a dad as his #1 job. I have 3 sisters and he was always very involved with our lives. He made us feel valued and special. He is a man of strong faith and knows that our heavenly father is the only one who is unfailable and will not disappoint. He passed that along by living out his faith and studying the bible daily.

He grew up dirt poor in Eastern Kentucky. That childhood experience turned him into a fantastic story teller. He valued education. He put himself through college as an adult in addition to working two or three jobs. He sacrificed to put me through college too. He has taught me the value of faith, family and a strong work ethic. I’m so proud of the Dad and the man he has become despite not having a father to influence him. I love you Dad. Thanks for the love, guidance and sacrifice.

Dana Tucker and dad Jim Phillips

Dana Tucker and her father

Geinger Hill-

So I’m taking a few minutes this morning to reflect on the greatest dad ever.  My feeble attempts at putting into words what my daddy means to me will certainly not even come close to describing all of the valuable lessons he has taught me.  In my childhood, my daddy was an Oldsmobile-driving, hard-working Kroger man who always and continues to put his family first in all that he does.  He taught me the value of hard work.  If there’s a job to be done, you do it to the best of your ability with kindness and patience until the job is done.  Without question, you always go above and beyond what is expected.  I never heard my dad complain about hard work, but was only ever always appreciative of the opportunity that his employer gave him to provide for his family.  After a long hard day at work, my dad always had the time to spend with his kids, whether that be taking a long bike ride through the country, calmly telling us to get down out of the very top of a dangerously tall mighty oak tree or sitting on a bank somewhere with a tackle box and a fishing pole in hand. 

Every time the church doors opened, he made sure his family was there, on time and ready to learn and worship.  We learned to put God first in our lives and to serve others the way that God intended.

He taught me patience.  I’d watch my dad work on cars for hours or unravel miles and miles of fishing line, or any other tedious task without an ounce of anger or frustration.  Never a foul word was uttered from my daddy’s mouth.  He would remind me that there was no need to get “all mad” about anything.  The job still had to get done regardless, so you might as well just suck it up and do it calmly.

But most of all, a phrase that he said to me countless times is, “two wrongs don’t make a right.”  As a parent, watching my kids struggle with being angry at someone for something they’ve done, I have to remind them that no matter what any one else does that you believe is wrong, you still have to look deep into your heart and know that we still need to do the right thing.  Even as an adult, that’s sometimes a tough pill to swallow, but I still have my daddy’s words to fall back on.  Darn him.  Hahah. 

So, happy daddy’s day to the best one ever.  And by the way, he still drives an Oldsmobile. 

Geinger Hill and her dad

Geinger Hill and her dad


Nancy McNulty-

It was such a blessing to our family to have just celebrated my father’s birthday last weekend. As we helped our clients reflect on lessons learned this Father’s Day which have impacted their businesses, the lessons of my father are many.

“Arrive early, stay late, always give more than you receive” are just some of the life tenants my father has instilled in me.  As a successful banker, this generous heart is something I’ve tried to emulate with friends, family and clients.  What’s really funny is our son transitioning into the work world soon and sharing these lessons with him! Whoa….I sound just like my dad!

I was lucky growing up that my mother was able to stay home with her four children while my dad worked and served on probably every committee known to man.  Yes, this had to have been a sacrifice for his quality of life, but his service to his community and church are an important part of his driving fiber and giving nature. He has done so much for so many of which we are all so proud.

He was the cheerleader for the family rooting us all on for sports, scouts, academics and then later in life as we began families of our own.  I can see him sitting by the tennis court with that fist in the air encouraging me to get it done – and preferably in two sets instead of three!

It’s important for us all to take a moment to remember those life lessons from our parents.  My co-workers stories are so very different and we honor all the parents out there who gave us life, taught us well and most of all loved us when we were unlovable!  Happy Father’s Day to all the daddies out there!

Nancy McNulty, Waymon Hickman, Forest Home Media, Franklin, TN

Nancy McNulty, with her father Waymon Hickman, and newborn niece, Elizabeth Hickman.

The Fabulous Beekman Boys Country Living Fair Interview

Forest Home Media intern Elizabeth (Lizzy) Tennessee Davis, Junior/Communications at University of Tennessee, Knoxville, Tennessee, also contributed to this post.

Note: Big thanks to Rosemary Palmer, Not Just Paper & Paint, and Deneen Glidwell, DreamingInColor, for connecting me with the Beekman Boys 1802. Thank you Josh Kilmer-Purcell and Brent Ridge for your time. (PS, you are both fabulous!)

Forest Home Media in April went to Nashville’s Country Living Fair, in Lebanon. We so appreciate Country Living magazine for partnering with Forest Home Media in hosting the Nashville Influencers, homelifestyle media and blogger group, at this awesome event.

Thanks to Rosemary Palmer and Deneen Glidwell, we arranged a meet up with the Beekman Boys 1802, who are Cooking Channel TV personalities, store owners, and bestselling cookbook authors. (We are getting ready to host a dinner for Southern Living Contributing Garden Editor Carmen Johnston with their yummy recipes so look for that post!)

They joined us for a Periscope live stream interview with Forest Home Media Partner, Nancy McNulty. Here’s an excerpt from that interview.

Fabulous Beekman Boys, Brent Ridge, Josh Kilmer-Purcell, Country Living Fair, Forest Home Media, Nashville, TN

Brent Ridge and Josh Kilmer-Purcell prepare a delicious bruschetta from their cookbook at the Country Living Fair outside the Nashville area in April.

So what are you doing at the Country Living Fair?

Josh: Well we come to every Country Living Fair. Today we are doing a cooking demo. This time it’s three exciting ways you can make bruschetta.

What is great about your recipe?

Josh: This recipe is very easy and tasty.

Brent: Most of the recipes from the book are very garden oriented and garden season is coming up. You can look up what you can make from you garden and the book will give you recipes for that item.

Do you all have a garden?

Brent: Yes we do! We grow about 80% of what we eat.

Tell us about you and Country Living. Do you have a contract with them?

Brent: No we just love them. They have been so good to us. We are excited about September because our first design book is coming out with Country Living.

Have you been here before?

Brent: Yes we have been here before. We love Nashville!

Josh: Yes we love it!

What is your favorite thing about Country Living Magazine?

Brent: You know it just speaks to everything we are interested in. Like the types of food and décor they feature.

Josh: It’s sophisticated country.

Has Country Living come to your house before in New York?

Brent: Oh yes! It was 2010.

Josh: We were the holiday cover, the Christmas issue.

Brent: I think it’s still on their website.

Josh: They do great things with our cookbook. A lot of the recipes are in the back of issues.

You’ve got a design book coming out in September?

Brent: Yes it’s called Beekman 1802 style the attraction of opposites.

When will it premiere?

Brent: It will premiere at the Country Living Fair in Columbus Ohio.

I have been to your store in Sharon Springs New York and I love it!  Are you coming out with any new products soon?

Brent: We have launched a new furniture collection, Beekman 1802.

So tell me a little about your drizzle – my personal fav!

Josh: The fig and elderberry drizzle is one of our biggest sellers. People love it. I’ve always loved it, but people seem to be obsessed with it.

Brent: Yes, you can drizzle it over cheese, salad, fruit, or almost anything.

How do people get your things?

Josh: Beekman1802.com, which has everything. You can also get our pasta sauces at Target, and 25% of the profit goes back to small farms.

Can you tell us more about yourselves?

Josh: We still have our show on the Cooking Channel, and well we were two city guys who learned how to become farmers.

Brent: Yeah, I was a physician before and then I went back to business school. I also worked with Martha Stewart.

The duo has a beautiful Instagram for which Josh says they personally maintain and curate content. (#impressive) For more of our adventures at the Country Living Fair check out our interview with Country Living Editor Rachel Hardage Barrett! And, to learn more about the Fabulous Beekman Boys, click on the links throughout the story.

Next up for Forest Home Media, we help launch Music City’s newest signature home event, the Nashville Symphony Show House.  We are hosting over 50 home regional and Nashville area lifestyle bloggers and media throughout the event. Visit Castle Homes website for more info and find out about this home tour which is being called music to the eyes!

If you want to join us at this week’s media/blogger sneak peek & garden party on Wednesday, June 10, the Nashville Influencers will be there!  We have a few spots left. Carmen Johnston Gardens and PBS/NPT Volunteer Gardener Troy Marden will be joining us as well as the amazing home’s design and building team. The iconic Miss Daisy King will be creating a delicious garden party.  Email geinger@foresthomemedia.com for more info and connect with us socially!



Interview with Country Living Editor Rachel Hardage Barrett

Forest Home Media intern Lindsey Locke Anderson, Junior/Communications at Samford University, Birmingham, Alabama, also contributed to this post.

Forest Home Media in April partnered with Country Living magazine and hosted the Nashville Influencers group at the Country Living Fair: Nashville. Founded by FHM, the Nashville Influencers is a creative consortium of area media and bloggers sharing a passion for home lifestyle   – home, garden and food!  WTVF Talk of the Town Host & Nashville Influencer Meryll Rose, arranged a meet up with the editor of Country Living magazine, Rachel Hardage Barrett, who joined us for a Periscope live stream interview with Forest Home Media Partner, Nancy McNulty. Here’s an excerpt from that interview.Interview with Country Living Editor Rachel Hardage Barrett- Forest Home Media

What are some of your favorite things you’ve learned about the Nashville area?

I am so excited to be here in Nashville because I grew up in Tennessee. Tennessee has so much going on, and Nashville has so much good energy with so many creative types. There are all these great artisans popping up, and we were looking for a good location. To me, it was a no-brainer. Hopefully we have sort of proven that to everyone. There are so many great vendors from this area, but also I think forty other states are represented as well!

Social media wise, what do you think helps you gain the most followers or readers?

Facebook is huge for Country Living magazine, and our digital team is constantly fascinated by the Facebook algorithms. I love Facebook too because it is always an instant interaction. We will put a room up online and we think we know how readers will react, and, suddenly, we have 25,000 likes. Then, we will put a room up that we know readers will love, and then they don’t! It is an interesting way to instantly gauge reactions. Instagram is great, too.

So if folks want to follow you how should we find you?

I adore Instagram. I post probably sixty percent baby photos.  I am also on Facebook  and, eventually, I will get to Twitter.

So, do you like to take photos?

Yes, it’s fun. When you do this for a living, you always want to snap pictures and be able to appreciate what other people create like these perfect booths and venues….I am constantly snapping things that we produce but also things to admire.

Forest Home Media & the Nashville Influencers focus on home, food, and garden. What is your passion – home, food, or garden?

I would say home. I have a lot of random decorating I do. It is hard to choose, but that is what we focus on here at Country Living. Garden also feeds into that, and you are constantly putting a meal on the table every single night. But, I love decorating and can’t get enough of that. When I am killing time, I love reading decorating magazines.

How do you work with bloggers?

We feature a lot of bloggers’ houses. People put so much into their homes and I love being able to see into them… We might stumble across a vintage house through a blog and then reach out. I’m also definitely sensitive to what I see. There will be stuff all over Pinterest, and then I’ll see it in a magazine, and I’ll want to make sure we give credit to bloggers. We are very diligent about doing that.

The number one question: How do you get into Country Living magazine?

Send us an email. We try to read every single email. Ours style director is Jami Supsic. Her email is jsupsic@hearst.com. Use your iPhone to take pictures… there are never too many shots. More pictures are better… we are always looking to build our shot list. Usually when we shoot a house we have 8-12 key shots. Please just send us pictures to that email address and hopefully someone will get back to you.


Nashville Influencers, Forest Home Media, Nashville, TN

Next up for Forest Home Media is the Nashville Symphony Show House Sneak Peek Tour and Garden Party with Southern Living Contributing Garden Editor Carmen Johnston, PBS Volunteer Gardener Troy Marden, and the iconic Miss Daisy King.  Contact us via geinger@foresthomemedia.com if you are an area writer and would like to join us on Wednesday, June 10 from 10 a.m. until noon. The event is free but we do have limited spots. Built by Castle Homes, 2012 Southern Living Custom Builder of the Year, CLICK HERE for more information of the project and event tickets. The home is open for tour daily June 12-28, 2015.



Periscope Marketing 101

There’s a potential game-changer in the world of marketing and technology now in its third week since being released called Periscope. Twitter introduced the new live streaming app and Forest Home Media is committing to broadcasting useful PR/marketing tips for the next two weeks! We’ve outlined our topics at the end of this blog.  If you haven’t heard of Periscope yet and need to know more, CLICK HERE for a great tutorial.

The Forest Home Media team thinks this live streaming opportunity will continue to develop and be a great avenue for companies and events to provide their own voice.  (And, we can’t even fathom what happens during breaking news.) As you stick your toes in the water of this new technology, here are some tips as you get started.

Nancy McNulty, Periscope, Forest Home Media

Our first Periscope broadcast was a test run at the Nashville Symphony Show House, being built by Castle Homes and open for tour June 12-28.

Periscope Signage, Forest Home Media, Nashville, TN

Using signage helps viewers connect with you post Periscope broadcast.

Periscope Marketing Tips

Let’s start with the assumption you’ve already downloaded the app to your iPhone. (Plans for Android are in the works so stay tuned.) Here are our first steps toward your first successful broadcast. And, be sure you start with your phone fully charged!

  1. As with any new social media channel, from Instagram to Pinterest, you want to go ahead and grab your username before yours is taken. Once you’ve acquired your name, place your finger over the content to easily edit the information that was imported from your Twitter account. Be sure you add your website if applicable. At this time, the option to revise your name doesn’t exist.
  2. Don’t press Broadcast button unless you are ready!  We’ve watched a national mag do this and several other folks have made this mistake. Maybe one of us…but we’ll never tell!
  3. Go ahead and find folks to follow.  We’d love for you to give Nancy McNulty, Dana Tucker, Geinger Hill and Forest Home Media a follow to keep up with the latest! When first logging in, we did NOT follow everybody we follow on Twitter.  You’ll be overwhelmed. Take a look at our list or someone else’s for inspiration. My list is media/blogger/public influencers heavy and Dana Tucker is on the search for bloggers & other creative types. I’ve also been intrigued by a British guy named Mark Shaw. He’s been broadcasting some great Periscope tips. (Be sure you turn off your notifications or sound especially if you’re following people in international time zones – ie. – Mark Shaw woke me up in the middle of the night!)
  4. Contemplate offering content in your broadcast that is helpful, interesting and supports your brand or identity. The first week of what’s in your fridge or purse is waning. And actually, if you are broadcasting and someone asks that, it’s considered code for you are boring people!
  5. Select a name or headline for your broadcast that offers an explanation and be sure to deliver on that title. As with blog titles, it is a good idea to use a list, like top 5 ideas, etc. Also a good idea is “find out, how to, mistakes not to make.” Again, what’s a topic that works for you – consider yourself a brand. We are also hashtagging all our broadcasts #ForestHomeMedia because we will be sending out an auto tweet from Periscope to promote the broadcast. (Highlight the twitter icon on the bottom right as you prepare to broadcast.)
  6. Outline your broadcast and do a quick rehearsal if you can.  It makes your broadcast more professional. We did this before offering a tour of the construction of the Nashville Symphony Show House.
  7. Signage – Identify who you are in the broadcast or how to find you. We used our iPad to display during the Nashville Symphony Show House First Look broadcast and to cross-reference Castle Homes and Forest Home Media Remember, if you reverse the screen, your sign will be reversed.  Several folks have hand written their websites and handles backward.  You can do better by using a free app to reverse it or check your printer options.
  8. Save your broadcast.  Upon finishing your broadcast, you have the option to save it to your phone.  Dana Tucker has already taken a cute broadcast of her son trying to swim already (ummm, it’s April, Zane!) and she posted it to Facebook.
  9. If you are broadcasting from your home, you probably don’t want to turn the location arrow to the far left off. However, be sure you indicate your city in the headline so folks have a connection.
  10. This just in….Twitter has updated so you can now change your photo on Periscope.  Go to the App Store, update Twitter, update your picture, log out of Periscope, log in and you should have your photo instead of the egg icon.

We’ve been intrigued by these Periscope Marketing elements:

  • When you join a broadcast and if it is not too full and you are able to comment, you are color-coded and it matches the hearts to the right you give broadcasters. You can watch post broadcast and it will register your view and you can also give hearts.  The broadcast remains live for 24 hours.
  • Finally, beware, live stream broadcasting can be a huge draw on your monthly data which is why we will be spreading the two-week commitment between three staffers.

If you have anything you want us to address via Periscope over the next two weeks, feel free to email us at nancy@foresthomemedia.com.

For the next two weeks, from Thursday, April 16 until April 30, one or more Forest Home Media team members will be broadcasting live on Periscope and here is the schedule of topics.  It is also possible something will come up news worthy during this period of time and we will be notifying you via our Facebook page of any changes in the broadcast schedule.  (We sound all HGTV fancy!) And, don’t forget, this is emerging technology with continuous changes. You do need to update your app from time-to-time. Be sure and let us know when you are broadcasting so we can follow back and don’t forget to tweet out your broadcast & promote on Facebook!

Dana Tucker, Periscope Promo Pic, Forest Home Media

Be sure you click on the Twitter icon to post your broadcast on Periscope as you go live. We created a custom photo & posted on Facebook, Instagram & Twitter as well.



Periscope #9 Marketing Tips #Nashville #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker/Geinger Hill – 4:00 p.m.



Periscoping With A Self-Stick – How To’s #Nashville #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 11 a.m.



Live from #Nashville Film Festival With Entertainment Reporter Kelly Sutton


Broadcaster/Time: Nancy McNulty – 1:30 p.m.



Vintage #Home Décor Pop-Sale #Nashville #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 1 p.m.



Debating Best #Nashville Business Lunch Spot #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 10:45 a.m.



Photo Do’s & Don’ts at #Nashville Symphony Show House #ForestHomeMedia

Broadcaster/Time: Nancy  McNulty – 1:30 p.m.



Tour #Nashville Lakeside Personal Home of Custom Builder #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 11:30 a.m.


What’s A Marketing Cross-Promote? #Nashville Symphony Show House

Broadcaster/Time: Nancy McNulty – 5:30 p.m.



Live #Nashville #Ryman Steps With Vintage Jewelry Artisan – Marketing How To’s #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker – 6:30 p.m.



Create Custom Graphics With Canva #Nashville #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 1 p.m.



Live Country Living Magazine Fair #Nashville #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker – Throughout day



#Nashville Recording Studio Marketing #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 2 p.m.

*Addition Periscope broadcasts may be added.  Again, stay tuned to our Facebook page for updates.

Win Tickets to Nashville’s Country Living Fair

As home lifestyle marketing specialists, it’s our pleasure and duty to keep you informed of all things amazing in this exciting industry. Along those lines, we’re excited to be partnering with the Nashville Influencers group and Country Living for your chance to win tickets to the Country Living Fair happening April 24-26 at the James E. Ward Agricultural Center in Lebanon, TN.Country Living Fair in Nashville TN

Country Living Fair

The Country Living Fair brings the magazine’s content to life and gives readers access to a unique shopping experience featuring more than 150 vendors offering antiques, gifts, home décor, jewelry and more. Guests will also have access to cooking, crafting, and DIY demonstrations and will be able to sample locally-sourced, artisanal food.Mike Wolf at Country Living Fair in Nashville TN

Mike Wolfe, star of HISTORY’s “American Pickers”, best-selling author, Country Living contributor and creator/owner of Antique Archeology will make a special appearance at the Fair on Saturday, April 25. Mike will join Country Living editor-in-chief Rachel Hardage Barrett on the Main Stage at 1 p.m. for a discussion on antiques and collecting; followed by an audience Q & A. Mike will also sign copies of his book ‘Art of The Pick’ from 2-3 p.m.

And one of Nancy McNulty’s personal favorites: Brent Ridge and Josh Kilmer-Purcell, of Cooking Channel’s “The Fabulous Beekman Boys” will also appear on Saturday, April 25 at 11 a.m. on the Kitchen Stage, and afterwards they will sign copies of their cookbooks ‘Heirloom Vegetables’ and ‘Heirloom Desserts’.

Other Fair guests include Cari Cucksey, star of HGTV’s “Cash & Cari” and Joanne Palmisano, contributing DIY NETWORK designer, stylist and author of two ‘Salvage Secrets’ Design books.

Now for the fun part. We have two tickets to giveaway to the Country Living Fair including early bird access on Friday AND Saturday. All you have to do to register is FOLLOW FOREST HOME MEDIA ON FACEBOOK and share this post on social media. Please leave a comment on this post with your email address to let us know you shared the post. We will choose one winner at random from all qualified entries on Monday, April 13th.

If you are a home, garden or food blogger and want to be part of our Nashville Influencers group send us an email

We can’t wait to see you at the Country Living Fair!

Geinger Hill New Forest Home Media Marketing Coordinator


FRANKLIN, Tenn. (February 9, 2015)—Nashville area home lifestyle public relations and marketing firm, Forest Home Media, is expanding with the addition of Geinger Hill as a marketing coordinator.Geinger Hill, Forest Home Media, Franklin, TN

Hill, a Franklin resident, will assist in social media management, blogging and video content development while expanding in-house client photography and graphic arts services.

A Southern Illinois University business management and marketing graduate, she was previously a marketing project leader for Great American Opportunities, Inc. In addition to her work for Forest Home Media, she is a freelance photographer with work featured in various print and social media outlets including This Old House, Romantic Country Homes, Nashville Lifestyles, Greater Nashville House & Home, Today’s Homes, Nashville Lifestyles and The Tennessean.

Forest Home Media is an integrated marketing company founded by Dana Tucker and Nancy McNulty specializing in the home lifestyle industry for home, garden and food related businesses. Their work recently earned national recognition for the marketing of Carbine & Associates’ Operation FINALLY HOME build in Kings’ Chapel community. Forest Home Media has served on the PR team for the national Southern Living Idea House, the HGTV Smart Home, Nashville area holiday Parade of Homes and the spring 2015 Nashville Southern Living Showcase Home. For more information, visit www.ForestHomeMedia.com.



Home Project Earns National Sales And Marketing Awards

Helping promote and market the build of a custom home for a decorated war veteran has to be one of the most rewarding projects in the history of Forest Home Media to date. We were doubly thrilled when this build earned for client Carbine & Associates two national awards recently with Forest Home Media’s marketing efforts included in the honor.

Operation FINALLY HOME, Carbine & Associates, Arrington, TN

A French Country home with Tudor accents, the Operation FINALLY HOME project earned two national sales and marketing awards for builder Carbine & Associates and included Forest Home Media in the honor. (Photo by Geinger Hill)


The National Association of Home Builders’ (NAHB) National Sales and Marketing Council (NSMC) salutes and honors the best in the building industry for their determination, integrity, creativity and endurance through their The Nationals award program.


The Nationals are the most prestigious awards of their kind, setting the benchmark for innovations in new home design, marketing and sales said Christy Beck, chairperson of the Nationals.


“NAHB’s commitment to recognizing originality, imagination and success has been exemplified by its award winners since the competition’s inception,” Beck said.


Forest Home Media Partner Nancy McNulty, who was part of the PR team for the project, said watching Carbine & Associates marshal so many volunteers while witnessing the construction of the beautiful, four-bedroom French Country home with Tudor accents in the gated community of Kings’ Chapel was awe inspiring.


Carbine customized the home to the family’s needs for Luke who suffers from severe PSTD and a brain tumor. Van Dorston joined the US Air Force in Feb 2002, flew 140 combat missions, involved in more than 64 direct action raids and directed 194 Close Air Support Missions, served at the Interservice Military Free Fall School where he trained over 500 Army, Navy, Air Force, Marine and Allied Force special operators. He was involved in combat engagements earning him two bronze stars, one with valor for heroism.

Award Winning Project

The project earned a Judge’s Special Award of Excellence and a Silver Award for Building Industry Community Spirit Award.

Forest Home Media, National Silver Award, Nashville, TN

Project builder Daryl Walny, Carbine & Associates, with Operation FINALLY HOME recipient retired SSGT Luke Van Dorston and Forest Home Media Partner Nancy McNulty.

At the end of the day, this beautiful, young family has begun a new chapter in their lives with an incredible custom home in a gorgeous and welcoming community.

Forest Home Media, OFH with Kix Brooks, Arrington, TN

Country music legend Kix Brooks escorted the Van Dorston’s to their new home in Kings’ Chapel built by Carbine & Associates. (Photo by Geinger Hill)

Forest Home Media Year In Review

We are counting our blessings this holiday season cause it’s been a huge year for us at Forest Home Media!

From wonderful creative partnerships with HGTV, Operation Finally Home, Carmen Johnston Gardens and the Parade of Homes to amazing friendships renewed, discovered and celebrated, we wanted to express our gratefulness to you all! Thank you for allowing us to share in the wonders of your lives and accomplishments!

From our homes to yours, we wish you and your families a safe and joyous season!

And…come on along with us in 2015….it’s going to be a fun ride!