HGTV Smart Home 2014 Media and Blogger Day

This last month has been a whirlwind of excitement around the Forest Home Media  U.S. Headquarters. We have been busily preparing for the media launch of the HGTV Smart Home 2014 built by our client Carbine & Associates. In a very short amount of time we were able to launch a new website for Carbine & Associates, create a new video, brochure, and launch and build their social media presence. Nancy, single handedly wrangled (invited) every major news organization in the city of Nashville who have continued to put out stories, columns and segments for the past two weeks and they keep coming. Here’s a fun meme that totally fits Nancy’s efforts on this.

Meme by by Peppercom’s Dandy Stevenson

Meme by by Peppercom’s Dandy Stevenson

This has been a labor of love. Nancy lives and breathes Public Relations. She is like a bright and shiny light bulb and has ideas popping up all hours of the day and night. Her day started at 3 a.m. with the local Fox affiliate, she has worked late hours and gone the extra mile. I’m so proud she is my business partner. Part two of our big media day was a Home Blogger’s tour of the house.HGTV Smart Home 2014 Blogger Day

We had such a fantastic turnout of bloggers from both the Nashville Area and several big time bloggers from the Southeast area. Here is a photo of our Home Blogger group in front of the fireplace at the HGTV Smart Home 2014.

Blogger Event HGTV Smart Home 2014  Nashville built by Carbine & Associates

Photo by Heather Patterson from At the Picket Fence

Front Row from Left to right: Virginia Moon (HGTV/ Scripps Network), Beth Bryan (Unskinny Boppy), Kate (Southern Belle Simple), Kristi (The Decorologist), Heather (At The Picket Fence), Brandy (Make + Model), (annonymous blogger), Karianne (Thistlewood Farm), and Melissa (The Insane Domain). Top Row from Left to Right: Kathy (My Interior Life), Rhoda (Southern Hospitality), Jack Thomasson (HGTV), Kelly (Grokulsky Interiors) and  Anna StyleBluePrint Nashville.

I feel honored and privileged to have been a part of this fun launch. Thanks to Carbine & Associates, Scripps Networks’s PR team of Kristin Alm and Lee Hall and especially thanks to all the hard work by Nancy. Don’t forget to register to win this home starting on April 15, 2014.

Kelly Grokulsky, Kristin Alm, Nancy McNulty and Dana Tucker at the HGTV Smart Home 2014

Kelly Grokulsky, Kristin Alm, Nancy McNulty and Dana Tucker at the HGTV Smart Home 2014

Forest Home Media Helps Art For A Cause & Keb’ Mo’

Giving back to our Nashville community is something Forest Home Media partners Dana Tucker and Nancy McNulty try to do as possible, and, in March, Forest Home Media has donated their marketing services to help the current production of The Bethlehem Players’ “The Foreigner,” benefiting Love on Wheels which helps children taken into Department of Children Services custody, and, this weekend’sYork & Friends Third Anniversary Party and Benefit and the Keb’ Mo’ and Friends Concert for Abintra Montessori.

Chosen as a Tennessean’s Weekend Best Bets today, “The Foreigner” is being presented March 7 and 8 at 7 p.m. at the BPAC, Bethlehem UMC’s performing arts center, 2419 Bethlehem Loop Road in Franklin, TN. In their 17th year of community theater excellence, the production will help provide suitcases and toiletries for children unexpectedly taken into DCS custody with more than just a garbage bag for their possessions. Tickets at 615-669-BPAC (2722) or ticketsnashville.com.

Bethlehem Players, BUMC, Franklin, TN

On Saturday, March 8, local artist and gallery owner Ron York is opening the doors of his newly expanded gallery in Belle Meade to host a free party from 4:00 p.m. until 7:00 p.m. with a portion of any art sales benefiting Nashville nonprofit, Students Taking A Right Stand (STARS).

A super exciting part of this event is York’s special offering of the works of renown Nashville artist, the late Creason Clayton.

“This is a once in a lifetime offering of one of Nashville’s most celebrated artists and we are honored to have been chosen to present his works. We have a big tent with delicious complimentary food and drink provided by neighborhood restaurants and caterers including Miss Daisy and West Meade Wine & Liquor Mart,” York said. “It will be a fun afternoon of art with a portion of the proceeds benefitting STARS, a group I help annually as art chair for the Vince Gill & Friends STARS Concert.”

York & Friends Fine Art Gallery, Nashville, TN

This Creason Clayton painting “After Fat Tuesday” is part of York & Friends Fine Art Gallery third anniversary party celebrating their second expansion and features a special offering of the renown artist while benefitting nonprofit Students Taking A Right Stand (STARS) on Saturday, March 8 from 4:00 p.m. until 7:00 p.m.

York represented Clayton for nearly 15 years until his death in 2006. The works reflect the styles and subject matters for which Clayton was well-known at various price points including his signature tall, thin ladies of the ball, New Orleans and French town houses, florals, landscapes and continuous line drawings in black and white.

During the event, many of the gallery artists will be greeting guests with new works available as well as a jewelry trunk show from popular Franklin jewelry artist Ruthie Cherry.

With artist work featured in the upcoming HGTV Smart Home 2014 in Green Hills, York & Friends Fine Art Gallery represents 46 artists across the eastern portion of the United including well-established local artists as well as new talent for a fresh, eclectic blend of artwork in an inviting environment of approachable art with a broad spectrum of styles from impressionistic, contemporary and fresh-whimsical to folk art and plein air.

On Sunday, head over to the pretty Fontanel Studio Gallery  as the multiple Grammy-winning Keb’ Mo’ hosts an evening in the round benefiting Abintra Montessori, a preschool through eighth grade independent, nonprofit school and Nashville’s first Montessori elementary program.

Keb' Mo', Nashville, TN

Keb’ Mo’ is hosting an evening in the round on March 9 at the Fontanel Studio Gallery in Nashville helping Abintra Montessori.

Rescheduled from it’s original January date due to weather conditions, Keb’ Mo’ hosts an intimate evening with Grammy nominee Beth Nielsen Chapman, JT Hodges, Casey Wasner and, just added to the line-up, country artist John Rich making for an eclectic singer/songwriter, country and blues evening of music. Chaired by Keb’ Mo’s wife, Robbie Brooks Moore, CEO of Kind of Blue Music Label, the couple are teaming up with co-chair Bob Bernstein, Bongo Java owner to present the night which will help fund needed scholarship and improvements for the 10-acre campus.

VIP tickets are sold out. The Abintra Montessori Music Benefit with Keb’ Mo’ & Friends, featuring Beth Nielsen Chapman, John Rich, JT Hodges and Casey Wasner, takes place on March 9th beginning at 7:00 p.m. with doors to the Studio Gallery opening at 6:30 pm.  General Admission theatre seating is $75. The event is being sponsored by Fontanel, Infiniti of Cool Springs, Two Old Hippies and Bedell Guitars. A beautiful acoustic Bedell Guitar played by Keb’ Mo’ and signed by all the artists will be raffled off during the evening.  For more information, contact  Abintra Montessori at 615-352-4317 or go to  www.fontanelmansion.com or www.ticketmaster.com.

Oh, and just so you know, the fabulous Blues Americana artist is releasing his next album in April! The Wall Street Journal’s Arts & Entertainment section gives a preview of my favorite new Keb’ Mo’ song “The Old Me Better” by clicking here which begs the question has his wife been makin’ him wear some ugly sweater? Inquiring minds need to know! Set your alarm and buy this new CD on April 22.

Forest Home Media is a Nashville area integrated marketing company weaving traditional and new media with a content marketing foundation delivering a powerful fusion result for their home-related industry clients. They are currently not accepting any new pro bono projects but are proud to support the worthy causes of their Nashville community! 

 

Forest Home Media Partners on HGTV Project

As Nashville area marketing specialists for home-related businesses, we are thrilled to be partnering with top Nashville builder, Carbine & Associates, whose team was chosen to build the HGTV Smart Home 2014.

Set to be unveiled April 1 via a virtual tour, my partner, Dana Tucker, and I headed to Knoxville this week for a field trip to the corporate headquarters of the Scripps Network, parent company for HGTV, Food Network, DIY, Cooking Channel, Travel Channel, Great American Country and CityEats.

Here’s a short flipagram overview of our visit with Lee Hall, director of corporate communications.  

 

We were also thrilled this week to get a tour of the fully decorated home with some fabulous art from York & Friends Fine Art.  Located in the pretty Green Hills area, we met several folks from the team including HGTV Managing Editor Virginia Moon who was preparing her latest report on how things are progressing in the home with “bold colors, clever gadgets and stunning design.”

Nashville area premier builder, Carbine & Associates, is the builder of HGTV Smart Home 2014.

Nashville area premier builder, Carbine & Associates, is the builder of HGTV Smart Home 2014.

We agree and wait until you see the home’s beautiful construction as well with several elements we haven’t seen before! You’ll want to follow Virginia’s blog for all the latest. Dana’s favorite is the music room and mine, the kitchen. You’ll have to give us your opinion and most importantly, be sure to register to win the home in the sweepstakes which begins mid April.

In addition to assisting with an upcoming media day and blogger event, we are posting regularly for Carbine & Associates on their Facebook page and website as well as Forest Home Media’s  so be sure and check it out as well as this Pinterest board!

 

 

 

 

 

 

Standing Up Against Bullying Campaign

From building a home for a wounded vet to helping Moldavian orphans, our Forest Home Media clients are at the top of their game and helping others at the same time including launching a bullying prevention campaign in partnership with the Nashville Predators.

Months in the making, at Friday January 17 news conference, Students Taking A Right Stand launched a proactive bullying prevention campaign in partnership with Nashville Predators’ player Colin Wilson with support from WKRN’s Dawn Davenport, Justin Bruce, Neil Orne, Audra Martin, WSMV’s Kacy Hagerty, NewsChannel5’s Lelan Statom, Aundrea Cline-Thomas, NPT Volunteer Gardener Co-host Troy Marden, Predators radio play-by-play/102.5 The Game co-host Willy Daunic and Great American Country’s Stacy McCloud and our first country music artist to sign on – Julie Roberts. (Note, if you want to lend your voice to this campaign, please contact us ASAP).

Key to this campaign was a public service announcement filmed at the Predators’ practice ice in Nashville and produced by their stellar communications department. Here’s a look at Colin’s PSA with STARS Kids On The Block puppet, Mark Reilly, challenged by cerebral palsy and a wheel-chair which doesn’t slow him down in teaching kids kindergarten through sixth grade about differences of all kinds.

Bee A Friend Poster, Colin Wilson, Nashville Predators, Photo by Forest Home Media

Bee A Friend Campaign Poster, photo by Forest Home Media

Area media began promo’ing the news conference Thursday night based on the media advisory and then followed up with coverage by ABC, NBC and CBS affiliates.

Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD "HDC-TM900" camera,  Nikon D3000 chronicling event via blog, social media & mainstream media channels.

Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD “HDC-TM900″ camera, Nikon D3000 chronicling event via blog, social media & mainstream media channels.

WKRN's Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.

WKRN’s Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.

NewsChannel 5's Lelan Statom, college friend of FHM's Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.

NewsChannel 5′s Lelan Statom, college friend of FHM’s Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.

The Sunday Tennessean printed two columns FHM helped generate on the campaign from Wilson and the students Lauren Jernigan and Laurelle Campbell who conceived the campaign idea. Here’s the overview produced by Forest Home Media explaining the campaign.

In Phase II, we are seeking out area notables to lend their support to a second PSA in the Bee A Friend Campaign. The folks above have signed on to be a part and talented director/cinematographer Armanda Costanza has volunteered her services to produce it. (Her credits include the hit ABC show “Nashville.”)

Another interesting aspect of the campaign is requesting area youth to send in their own 2 to 4 minute videos explaining how they have implemented the Bee A Friend idea to win a Hunt Brothers Pizza Party, dessert & more.

With a full roster of home-industry related clients, Forest Home Media lends their PR support to nonprofit client Students Taking A Right Stand as well as volunteer work with a variety of causes including ALIAS Chamber Ensemble, the missions of Bethlehem United Methodist Church and Miriam’s Promise.

And as John F. Kennedy paraphrased Luke 12:48, “to those whom much is given, much is expected.” Go out and make a difference!

JFK Quote, Forest Home Media, Nashville, TN

Who else LOVES Home Bloggers like we do?

At Forest Home Media, we specialize in the marketing of home-related businesses or as it’s known in industry – the “Home Category.” This means if you have a business  relating to the building, selling, designing or decorating a home, inside or outside, we are your team. Having spent years (decades really) generating public relations and marketing for this industry, we have worked with the amazingly wonderful traditional media for years and cherish our relationships with those media icons.

Home bloggers have added a completely new stream of unlimited potential for our clients. In the last few years, especially with the introduction of Pinterest and Instagram, the Home Blogger category has exploded. There have been some bright and shiny home blogger rock stars who have had huge success and we are having the BEST time connecting them with client projects which would be of interest to them and their huge readership.

One of the highlights of our 2013 year was helping Southern Living magazine host a media day at the 2013 Southern Living Idea House at the beautiful Fontanel property and many of our home blogger friends showed up. We would like to give a huge THANK YOU to these talented writers. Links to their blogs are below. Please follow them. You’ll be glad you did.

Lindsay Bierman and the PR Team for 2013 Southern Living Idea House Project hosted a blogger and media day prior to the house opening. Pictured with Bierman are SL PR Director Jennifer Zawandanski, Zan Martin, president of Martin & Co. representing Fontanel & Nancy McNulty, partner, Forest Home Media, representing the builder, Castle Homes.

Southern Living Editor Lindsay Bierman and the PR Team for 2013 Southern Living Idea House Project hosted a blogger and media day prior to the house opening. Pictured with Bierman are SL PR Director Jennifer Zawandanski, Zan Martin, president of Martin & Co. representing Fontanel & Nancy McNulty, partner, Forest Home Media, representing the award-winning builder, Castle Homes.

When the Idea House was redecorated for Christmas, in addition to earning a local magazine cover for the home, Forest Home Media hosted several bloggers including KariAnne from Thistlewood Farm ,who was a complete hoot! She had us in stitches the whole time. Here is her re-cap of her visit.

KariAnne from Thistlewood Farms

KariAnne from Thistlewood Farms

 

 

KariAnne from Thistlewood Farm Blog and FHM partner Dana Tucker

KariAnne from Thistlewood Farm Blog and FHM partner Dana Tucker

Kristie Barnett- The Decorologist is a long time friend of Forest Home Media and she is RIGHT HERE in Nashville. You will love her blog. Read the archives and you will feel like you have earned an interior design degree.

FHM partner Nancy McNulty and Kristie Barnett The Decorologist

FHM partner Nancy McNulty and Kristie Barnett The Decorologist

Rhoda from Southern Hospitality Blog came out for the summer blogger event at the grand opening of the Southern Living Idea House. She was as beautiful and gracious in person as she is on her blog.

Rhoda from Southern Hospitality Blog at the Southern Living Idea House in Nashville

Rhoda from Southern Hospitality Blog at the Southern Living Idea House in Nashville

FHM partner Dana Tucker and Rhoda from Southern Hospitality Blog

FHM partner Dana Tucker and Rhoda from Southern Hospitality Blog

Linsey from LLH Designs is also RIGHT HERE in Nashville and has the most compassionate heart of anyone you will meet. Her photography is brilliant.

FHM partner Dana Tucker and Linsey from LLH Designs blog

FHM partner Dana Tucker and Linsey from LLH Designs blog

It was so much fun hanging with these bloggers and watching them work their magic on site, and, then create completely different points of view, original content for each of their blogs. We are eagerly awaiting our next Media Day. We’ve got something HUGE up our sleeves for Spring 2014 with HGTV. Stay tuned for details. Are you a home blogger? Would you like to be added to our VIP invite list? Please leave us a comment. Looking for some local Nashville Home Bloggers to follow? CLICK HERE.

Nashville Morton’s PR Crisis Calls for Prompt, Smart Response

In less than 48 hours, the power of the online review was wielded against Nashville’s Morton’s The Steakhouse and only with a smart, clear and prompt response will the eatery dig out of the rude treatment of a cancer patient.

Briefly, on Friday, December 13, an office party of 16 visited the downtown area restaurant, and, during dessert, Robert Chambers, the long-time host of The Coin Vault, put on a beanie after feeling chilled which he says is a result of recent cancer treatments.  You can read more of his first hand account in this Nashville Scene news story. Also, visit Yelp for some of his co-workers accounts posted as reviews here.

As the firestorm continues via social and traditional media outlets, there are some important lessons any business should take to heart.

1. Problem:

You’ll notice in the Monday 4:00 p.m. Nashville Scene story, and it was announced during the 5:00 p.m. local ABC affiliate  WKRN news cast, we were unable or trying to reach Morton’s for a comment. The incident happened on a Friday. Morton’s tried to stall for time by posting on their Facebook page two days later this message.

“We are aware of the situation that happened at our Nashville location over the weekend. We appreciate you all bringing it to our attention, and we have reached out to the parties involved and can assure you that all facts will be uncovered. Please know that our corporate executives are dedicated to making this right with our customers. We appreciate everyone’s concern.”

Nashville's Morton's The Steakhouse

To date, the Morton’s stalling post has earned 83 shares and 678 generally unfavorable comments just on Facebook. The Yelp unfavorable reviews/comments continue.

1. Solution – Acknowledge Timely:  

Internally, Morton’s obviously has to review their procedures for employee interactions with customers. Something went seriously wrong. However, the Yelp reviews started posting immediately on Friday night. This picked up speed on social media outlets by Saturday morning. The above time stalling Morton’s post came along on Sunday afternoon.

If this post had been made more timely, it could have served its purpose; however, social media is instantaneous and requires faster, smarter, resolution oriented response. Morton’s needed to post sooner as it pursued the source of the incident, Mr. Chambers, for resolution. Acknowledge immediately!

2. Problem:

Late Monday afternoon, this message was posted.

“Our executive team has been in contact with Mr. Chambers who fully accepted our apology. There was a complete and total misunderstanding by our staff who had no idea that our guest had a medical condition. Our actions were uninformed and our intentions were not malicious. As a sign of our sincere apology and commitment to the community, we are donating on behalf of Mr. Chambers, $2,000.00 to the St. Jude’s Hospital. In addition, Morton’s The Steakhouse will also partner with Mr. Chambers to underwrite a cancer fundraiser. At Morton’s The Steakhouse, superior customer service is our first priority. We appreciate the patronage of our loyal guests and look forward to continuing to serve the Nashville community. We embrace our role as an iconic location where generations come to share special moments and memories.” Tim Whitlock, Sr. V.P. Operations & C.O.O. Morton’s The Steakhouse

This was followed up with another note sharing Mr. Chambers Facebook message that he had accepted their apology.

2. Solution: Apologize Immediately

How did any corporate communications person think NOT immediately apologizing to a cancer patient would work out? It took 48 hours for this apology to be issued and included was the “our staff who had no idea that our guest had a medical condition.” If you are wondering why your firestorm is continuing, an apology with an incredulous statement splashed in could be the answer.

Man-up, understand something really bad happened, and be genuine in your apology.

The controversy continues as viewers weight in on WKRN Anchor Bob Mueller's Facebook page.

The controversy continues as viewers weigh in on WKRN Anchor Bob Mueller’s Facebook page.

3. Problem:

The solution offered by Morton’s was a donation and a future cancer fundraiser co-hosted with Mr. Chambers.

3. Solution: Act Appropriately

A pledge of money and future fundraiser is great – perhaps a kind of throwing money at the problem reaction. Is anyone wondering about employee sensitivity training? Does anyone hope a future cancer patient isn’t treated unkindly if they try to wear a beanie?  WKRN reported that a sit-in campaign complete with folks wearing hats is planned for later this week. Employee sensitivity training, addressing restaurant policy on hats and donating hats to local cancer treatment clinic could have helped alleviate the continuing bad taste left by this incident which has now earned a Huffington Post story moving it to the national news.

4. Problem:

Where oh where is a spokesman for Morton’s?

4. Solution: Availability Crucial

React quickly, appropriately and be available on camera to respond offering your resolution. The faster this is dealt with publicly (cause hello Facebook and Yelp are the new public), the quicker your problem will go away.

In conclusion, it really is all about customer service – particularly in online reputation management. I’m personally intrigued with TripAdvisor rankings after working with the team of Fontanel this past year with the Southern Living Idea House project. (Open until December 29 for tours.)

This is the homestead of former home of Country music legend Barbara Mandrell. Currently Fontanel is #2 in the ranking of Nashville attractions! Seriously?! They were #4 about eight months ago beating the Grand Ole Opry and Opryland related attractions and President Andrew Jackson’s home.  This feat fascinated me so I Googled how do you impact this ranking or can you manipulate TripAdvisor?  The answer is “no” and when I talked with one of the co-owners Marc Oswald about it he smiled and said “just good old-fashioned customer service.”

Out of 1,658 Nashville restaurants with 32,661 reviews, Morton’s Nashville locale currently ranks #206.

Forest Home Media is a Nashville-area integrated marketing company specializing in home-related businesses and offers a spectrum of services from on-going public relations representation and media relations to website development and online marketing. Click here for more information.

 

Quotable Earns Media Coverage

In this day and age of 140 characters becoming a standard in communicating, the art of being quotable is essential to earning media coverage, column inches and holding the attention of your audience. If you are trying to improve your interview techniques, contemplate this skill.

“The more things change, the more they stay the same” was a quote from one of my early mentors Francis Guess who inscribed this on a book about African-American history he gave me as a naïve 22-year old. One of my first bosses, Guess described himself as a black, Republican, Catholic, Vietnam Veteran, Southerner and son of an amazing, unwed mom. An enigma, he was a master of choosing the perfect quote to capture the essence of what he was communicating and then weaving it effortlessly into an interview with a reporter. He taught me early, if three people are being interviewed on the same topic, the person who is quotable earns the most ink.

“Attention-to-details separates the amateurs from the professionals” and “never deviate from the text” were also important lessons. The first is self-explanatory and a mantra which drives me to long hours. The latter was in relation to giving a speech on a controversial topic and Guess would be the first to admit it could keep you out of trouble unless you forgot it.

Most recently, I’ve had the pleasure of working with Southern Living Editor Lindsay Bierman on a Nashville PR project. I’m fascinated with weaving metaphors to describe home interiors or using food adjectives to make paint or home décor sound more appetizing to the reader.  Bierman schooled me while assisting him in an interview with the fabulous Jennifer Vickery. He describes Nashville as being like a “woman in cowboy boots wearing a pretty sundress…the perfect marriage of rustic and refined.” Really?! Perfection. It’s around the 2:20 mark here.

 

Here’s a blog on writing, Roger That, to which you should subscribe. Roger Shirley, editorial director for Nashville-based McNeely, Pigott & Fox, is a long-time friend and former newspaper guy. I enjoy his regular doses of how good writing is suppose to work. Inspired by the literary world’s recent loss of Tom Clancy, check out his recent column on the art of being quotable called “Roger That: RIP, Guys, But Thanks For The Thoughts.”

Finally, I got a little pep talk on clear communicating after attending the 2013 Bar Camp where Erik Deckers spoke. I had heard him also address the Social Media Club Nashville. Last weekend, he shared his theory of common usage in website content. I respect his admonishment of content writers to step away from verbose language like “frictionless onboard experience” and just say “it’s easy to sign up.” He also shared these lessons, with which you may or may not agree:

  • Split Infinitives Boldly
  • End sentences With Prepositions
  • Don’t Allow English Comp Rules Disrupt The Sound Of Your Story
  • Eliminate Adverbs and Adjectives
  • And, Hemingway’s mantra “Write Drunk. Edit Sober”

In the last point, Deckers’ encourages using a lack of restraint by allowing the heart of what you are trying to communicate flow freely then go back and revise. Not, start drinking and writing at 10 a.m.

My thoughts are embrace the art of clear communications while weaving in the beauty of our language. My college son has finally realized reading good books from Clancy and Crichton have impacted his ability to write well. So, yes, add reading as the “fondant to your communications recipe” and find the intriguing quote which shares your opinion and message in a memorable way.

This eCard had me at "jazz hands."

This eCard had me at “jazz hands.”

 

Are you paying your advertising agency too much?

Are you paying your advertising agency too muchIs your advertising agency involved in your day to day operations or are they just creating and placing your media? Are you allowing them to keep 15% of your hard earned media budget for a few hours of work each month? Are you holding them accountable for measurable metrics like, website visits, units sold, newsletter sign ups, store traffic, and social media engagement? Do you dominate the news headlines and on line real estate in your category of business? Do you have a direct line to a Public Relations Expert in an unexpected crisis?

I had the opportunity to participate in a local media event yesterday and I was reminded that what we do here at Forest Home Media is highly unique in a Good Old Boy town of advertising media agencies. At Forest Home Media we work very closely with a small group of clients. The best way to describe it would be as an outsourced marketing department. We also work on a monthly retainer. That way we are making marketing decisions based on results NOT on media commissions. These old school media types are still pushing their client’s ad dollars towards traditional media because that is where they make THEIR money and where they are comfortable.

Times have changed. The last five years have seen the largest shift in consumer behavior in our lifetime. Measurement metrics like cost per point have no real affect on the bottom line. Can consumers find you when they search on line? Are you taking actionable steps on line to turn that surfer into a customer. Are you working with an agency who understands how to integrate your traditional media with new media? Are you being billed for every phone call, email or interaction? Is it time for a new conversation? You can contact us by filling out the form below. 

Nashville Area Bloggers & Small Brands Event With Free Google Focused Webinar

There have been over 300 changes in Google this year alone and tomorrow at 9:30 a.m. (CDT) there’s a free webinar for folks attending the October 17 Southern C Summit hosted by Southern Coterie, the social network of the South. I’m very excited it’s on my calendar and look at the very bottom for a special discount on your registration.

Screen shot 2013-10-02 at 9.20.27 AM

A consortium for Southern creatives, check out Southern Coterie online for info on the Oct. 17th Nashville seminar.

First, here’s a little more info on The Southern Coterie. After two successful and inspiring trips to Jekyll Island in the inaugural Southern Coterie Summit and the first installment of the Summit Series in Athens, GA, founders, Whitney Long and Cheri Leavy, are bringing their talents to Nashville on October 17th. The day ends with cocktails and conversations with one of my media heroes, Southern Living Editor Lindsay Bierman, at the nation’s only 2012 Southern Living Idea House at Fontanel now open for tour Wednesday – Sunday, and built by FHM client, Castle Homes.

Lindsay Bierman with the PR Team for 2013 Southern Living Idea House Project:, SL PR Director Jennifer Zawandanski, Zan Martin, president of Martin & Co. and Nancy McNulty, partner, Forest Home Media.

Lindsay Bierman with the PR Team for 2013 Southern Living Idea House Project – SL PR Director Jennifer Zawandanski, Zan Martin, president of Martin & Co. and Nancy McNulty, partner, Forest Home Media.

Long & Leavy are inviting Southern creatives and small Southern brands for the learning and networking opportunity at this niche gathering. Innovation and inspiration will be cultivated at Ruby Nashville, a converted 1945 Primitive Baptist Church on the edge of Hillsboro Village, where a day full of educational sessions, panel discussions and keynote presentations from well-known southern names and social media leaders will take place.  More on that day is at the bottom with that registration discount code.

So tomorrow’s webinar has me all a-fascinated and I WILL need to know how Dohrn earned an Emmy! (Please let it involve tap dancing, please!)

Dohrn, an award-winning internet consultant, nationally acclaimed speaker, Emmy winner!, author, TV producer and internet pioneer, will be detailing what Google expects and looks for when they crawl your website to determine your page rank. From content, to popularity, to relevancy, to keywords, to back links, explore in detail what you will need to do to be a Google success without sacrificing your editorial integrity.  Plus, some key word research live will be demonstrated and Dohrn will dig in to show you how to perform your own research after the webinar.

 

Ryan Dohrn is hosting a free webinar October 3, 9:30 CDT, for attendees of the Oct. 17 Southern C Summit in Nashville.

Ryan Dohrn is hosting a free webinar October 3, 9:30 CDT, for attendees of the Oct. 17 Southern C Summit in Nashville.

Here’s a little more bio on him:

Dohrn has been featured in USA Today, ABC, CBS, on Forbes.com and has made over 700 TV appearances and trained over 3,000 people around the globe.  As the former General Manager of Morris Magazines Interactive, Ryan created and managed the Internet strategies for 12 magazine web properties, one of which was top 500 consumer magazine Western Horseman.

The October 17th Nashville Southern C Summit Series will include:

- A tour of the Southern Living Idea House, followed by Southern Living’s “Cocktails and Conversations” led by Editor-in-Chief Lindsay Bierman

-Educational sessions focusing on social media and marketing strategies with award-winning internet consultant and nationally acclaimed speaker Ryan Dorhn of Brain Swell Media, Southern Living Homes Editor Jennifer Kopf, culinary author & food stylist Libbie Summers and lifestyle blogger Cassie Kelley of Womanista

-Inspiring panel discussions with Leapfrog PR, Green Olive Media and Recipe for Press author Amy Flurry with Nan Myers, event designer & owner of Firefly boutique

-A networking breakfast and lunch showcasing Southern restaurants and artisanal food products

Register here and use this special discount code – just for you kind readers – for $35 dollars off – TSCTIX. I’ll be staying at Blackberry Hollow but attendees are encouraged to enjoy Southern hospitality at the Loews Vanderbilt Hotel.  Hope to see you there!

Forest Home Media National Southern Living Project PR Partner

Each year Southern Living builds one spectacular Idea House in the nation which showcases the best and latest in building, design and gardening. This exciting project returned to the Nashville area after over a decade to the beautiful Fontanel property, former home of country music legend Barbara Mandrell’s family.

Award-winning, Nashville-based Castle Homes was chosen to build the charming farmhouse surrounded by four additional guest retreats and over 2,800 square feet of porches.

SLIH, Reed Brown Photography

Photo of the five-building project by Reed Brown Photography.

As a home industry marketing specialist, FHM partner Nancy McNulty is serving on the public relations team for the Southern Living Idea House while representing FHM client Castle Homes and producing blogs for their website on the build. The exciting project was featured on the cover of the August edition of Southern Living magazine and the July/August edition of Greater Nashville House & HomeYour Williamson magazine will have their own cover featuring the project in September.

Nashville's Idea House is featured on the cover of the August Southern Living magazine.

Nashville’s Idea House is featured on the cover of the August Southern Living magazine.

 

The charming guest house of the Southern Living Idea House, built by FHM client Castle Homes, is featured on the July/August cover of Greater Nashville House & Home Magazine.

The charming guest house of the Southern Living Idea House, built by FHM client Castle Homes, is featured on the July/August cover of Greater Nashville House & Home Magazine.

Awesome cover story in Your Williamson mag coordinated by FHM Partner Nancy McNulty

Awesome cover story in Your Williamson mag coordinated by FHM Partner Nancy McNulty

Led by Castle Homes Founder/President Alan Looney, the Idea House has been an incredible collaborative effort leveraging traditional and new media throughout the process.

The award-winning Castle Homes building team for the Idea House project.

The award-winning Castle Homes building team for the Idea House project includes Josh Smith, Kate Ladd, Alan Looney and Brett Wright.

“Castle Homes is one of Nashville’s top custom home builders and it’s exciting seeing the results of their hard work.  This team was awarded in 2012 the coveted Southern Living Custom Builder of the Year – one of the deciding factors in choosing them to build the Idea House at Fontanel,” McNulty said.

McNulty is partnering on the project with Jennifer Zawandaski, Time, Inc. Lifestyle Group Public Relations Director, and Zan Martin, president/owner Martin & Company Advertising. The PR team has coordinated extensive coverage for the project with newspapers, magazines, television outlets and bloggers.

Pictured with Southern Living Editor Lindsary Bierman are PR team members Jennifer Zawandanski, Zan Martin and Nancy McNulty.

The Idea House “PR Dream Team” pictured with Southern Living Editor Lindsay Bierman. Left to right:  Jennifer Zawandanski, Zan Martin and Nancy McNulty.

McNulty said it has been a dream and incredible experience working with such smart, innovative, encouraging and kind PR partners!

Mentoring was another element of the PR project. Forest Home Media had a college intern this summer – Miles McNulty (yes related).  In addition to helping SL prep for the huge Preview Party, he assisted with on-site stories with NewsChannel 5′s Talk of the Town Host Meryll Rose and live shots with Fox 17 Tennessee Mornings’ reporter Justin McFarland.

FHM Intern Miles McNulty with Talk of the Town co-host Meryll Rose.

FHM Intern Miles McNulty with Talk of the Town co-host Meryll Rose in study of Idea House.

FHM began at 3 a.m. prepping for Fox 17's live at the Southern Living Idea House. (Photo by FHM Intern McNulty)

FHM began at 3 a.m. preparing for Fox 17 live at the Southern Living Idea House. (Photo by FHM Intern McNulty)

McNulty had the honor of ushering SL Editor Lindsay Bierman through his first live interview w/ media favorite Meryll Rose, co-host of the long-running Talk of the Town show.

Another project high point was FHM partner Nancy McNulty ushering SL Editor Lindsay Bierman through his first live interview w/ media favorite Meryll Rose, co-host of the long-running Talk of the Town show.

Here’s a great overview of the project in an interview with One One 7 Host Jennifer Vickery and Southern Living Editor Lindsay Bierman coordinated by McNulty.

The Idea House is open Wednesdays through Sundays with a portion of the proceeds benefiting St. Jude Children’s Research Hospital. Click here for ticket information. Be sure and visit Southern Living’s site for great details on the house including a creative series of videos.