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Facebook Timeline: Embrace The Change!

April 13, 2012 By Nancy McNulty 1 Comment

From friends trying to reactivate MySpace accounts to my college daughter making desperate Hunger Games analogies, there is a whole lot of Facebook unhappiness out there over the new timeline format. Relax and take a deep breath. With a little more info, this is going to be a great opportunity for everyone.

 

For business pages, the change presents exciting avenues in social media marketing for creating a strong, creative visual presence. While Facebook is very clear about not wanting a business to use the cover photo for promos, coupons or advertisements, you can create a good visual image of your company or event.

 

Before you get started, let’s go over a few of the don’ts according to the Facebook Help Center.

-Cover images must be at least 399 pixels wide and may NOT contain:

-Price or purchase information, such as “40% off” or “Download it at our website”

-Contact information, such as web address, email, mailing address or other information intended for your Page’s About section

-References to user interface elements, such as Like or Share, or any other Facebook site features

-Calls to action, such as “Get it now” or “Tell your friends”

Currently, Forest Home Media is working on several complicated and amazing projects including the May 2012 Charity Tour of Homes. Featuring the latest in innovative home design and building, this is a multi-site event with two benefiting charities and one important presenting sponsor of the premier home tour taking place two three-day weekends in May. Does that sound like enough of a communications challenge?

In attempt to create an interesting timeline photo for the Charity Tour of Homes, I found this great tutorial on Picasa and creating the timeline photo which made it a very easy endeavor.

Here’s the result of my effort:

Picassa is a great way to capture multiple elements into one Facebook timeline shot.

It was a little challenging representing with one unique timeline image of the event, tour sponsor Pella Windows & Doors,  and the benefiting charities, Students Taking A Right Stand (STARS) and Miriam’s Promise. With the collage type approach, we were able to present this in a visually interesting way while reminding folks of the impending date.

Finally, if you feel the need to dig even deeper into Facebook changes, we recommend the Social Media Examiner  as a great resource. Check out their recent post on 5 Ways To Enhance Your Facebook Timeline. If you need help creating a social media strategy, contact Forest Home Media here. 

Good luck and embrace the change!

 

Filed Under: Social Media

About Nancy McNulty

For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

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  1. Facebook Timeline: Embrace The Change! | INTERNET … says:
    April 17, 2012 at 12:24 am

    […] SOCIAL MEDIA AND ADVERTISING FIRM IN NASHVILLE TN. home · about us · reviews · services …foresthomemedia.com/facebook-timeline-businesses-embrace-t… Posted in social media marketing Marketers favor Facebook for their social media ad spending […]

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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