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Marketing Fusion – Forest Home Media

January 21, 2012 By Nancy McNulty Leave a Comment

In the food industry, the fusion movement represents the fascinating blend of two or more distinct food disciplines into a tasty result. At Forest Home Media, we’ve thoughtfully considered why it is important to create an integrated marketing company to yield extraordinary results for our clients. After practicing the art of leveraging multiple resources for successful communications campaigns, Forest Home Media is taking this to a new art form with marketing fusion.

Forest Home Media LogoAfter researching a client’s successes, challenges, competition and future goals, the partners of Forest Home Media craft an integrated marketing campaign fusing together the best elements of various communication options. For some clients, this will take on the complexion of traditional advertising with email marketing and developing a strong social media presence. For others, launching a results-oriented website with direct mail advertising is a first step. There isn’t an exact diagnosis which can be applied across the board to each company or organization and that is why customization is important.

Great marketing fusion is achieved when a variety of communication sources are tapped to convey the essence of the message. For example, when launching the fall 2011 Southern Living Showcase Home in Dorset Park, newspaper, magazine, radio, television and a strong online presence helped re-introduce this popular concept into the Nashville market. Built by Castle Homes, a Southern Living product had not been seen in over a decade, and, it was important to define exactly what kind of home building and design inspiration would be discovered by visitors.

Southern Living Showcase Home Nashville TN

There were tons of communication “firsts” for this event including hosting a preview for the Nashville Social Media Club with Nashville Women Who Blog invited as well. This resulted in numerous blog posts, Facebook check-ins and Twitter activity during the event. And, we allowed this creative group to choose the winner of our “Ultimate Southern Cookie Contest.”

Southern Living Showcase Home builder Alan Looney, president of Castle Homes, presented Mary Carter the newly released KitchenAid 7-quarter Mixer for winning the Ultimate Southern Cookie Contest. Visit Castle Homes for more info and her yummy Southern Pecan Mixed Chocolate Chip with Sea Salt Cookie.
Southern Living Showcase Home builder Alan Looney, president of Castle Homes, presented Mary Carter the newly released KitchenAid 7-quarter Mixer for winning the Ultimate Southern Cookie Contest. Visit Castle Homes for more info and her yummy Southern Pecan Mixed Chocolate Chip with Sea Salt Cookie.

With around 7,000 overall tour visitors, Castle Homes was committed to seeking creative avenues in marketing this premier home event with a powerful fusion of communication sources.

At the end of the day, make sure any campaign you are using takes into consideration where your target audience is accessing their information and be there and be engaging. We’d be glad to help to you here!

Filed Under: FHM News

About Nancy McNulty

For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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If you own a home related business and you would like to get together to discuss how Forest Home Media can help you build your brand in real life and online please give us a call at 615-791-6456.

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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