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Nashville Bloggers Weekend turns into a Media Event

September 23, 2014 By Nancy McNulty

One of the best parts of our jobs in marketing and public relations is working with and developing friendships with home and lifestyle bloggers and members of the media. Forest Home Media recently hosted a Nashville Bloggers weekend getaway with some of our favorite bloggers and media peeps and it turned into quite the social media and traditional media news story.

Nashville Bloggers Weekend

It all started on Friday morning with our first phase of early arrivers. FHM partner Nancy McNulty booked an interview for Rhoda from Southern Hospitality Blog on WSMV’s midday show with charming host, Kacy Hagerty. Rhoda Southern Hospitality TV interview

Rhoda shared her top tips for starting a blog. Believe it or not, it was Rhoda’s first television interview and she was a natural. (Nancy also ushered former editor of Southern Living Lindsay Bierman through his first live interview as well!) Next, Rhoda, blogger Heidi Rew and Tennessean columnist/blogger Angela Folds headed over with Nancy to visit on set with Talk of the Town Anchor Meryll Rose. There were lots of great photos taken and social media posts.

on set with Meryll Rose
Meryll Rose, Rhoda Vickers, Angela Folds, Heidi Rew

The trendy lunch spot, Pinewood Social, was chosen from Southern Living Magazine Deputy Editor Jennifer Cole’s top 100 Southern restaurants! Check out her yumminess on Instagram. 聽This event was very well documented by all on Twitter, Instagram, and Facebook. Here is a behind the scenes photo of what lunch with a bunch of bloggers and media types REALLY looks like.

Nashville Home bloggers lunch at Pinewood Social
Rhoda Vickers- Southern Hospitality Blog, Heidi Rew- Parties for Pennies- Beth Bryan- Unskinny Boppy

We got in a little shopping with social media and blog coverage for Scarlett Scales Antiques, The Barn, PD’s, Serenite Maison and The Nashville Flea Market.

Shopping at the Nashville Flea Market
Shopping at the Nashville Flea Market

We arranged a surprise for the group. We invited them all to watch the on-air giveaway of the HGTV Smart Home built by Forest Home Media client, Carbine & Associates, FROM THE ACTUAL SMART HOME. Sitting on the Smart Home furniture and watching on the super smart TVs, they gave the show great live social media coverage.

HGTV Smart Home Giveaway Viewing Party
HGTV Smart Home Giveaway Viewing Party

They were also the first ones to break the news that the winner was taking a cash buyout and the HGTV Smart Home was available for sale- fully furnished- for $950,000. The house sold within 24 hours of hitting the MLS – thanks to their help in getting the word out.

The whole group (minus KariAnne from Thistlewood Farms) met up for a fabulous garden to table dinner at the home of Meryll Rose.

Dinner at Meryll Rose's home- Photo by Beth Bryan
Dinner at Meryll Rose’s home- Photo by Beth Bryan

Her house created quite the buzz. She and husband Dan have only been in the home for 6 months but have finished a complete gut and remodel of their Brentwood Home. One of our bloggers, Brandy Adams had been in the home for an estate sale 6 1/2 months prior and could not believe it was the same home. Meryll and Dan had previously been in the house flipping business, so this was not their first rodeo. Well done guys!!!

Nancy, hosted a lovely dinner in her beautiful home and was also weekend hostess to 1/2 of our guests.

Blogger dinner at Nancy McNulty's home
Blogger dinner at Nancy McNulty’s home

We were thrilled to be joined by Southern Living Garden Lifestyle Expert Carmen Johnston who brought the most decadent mini pound cakes for dessert served with farm fresh Peach Truck peaches. Wow!!

A stop off in Leipers Fork, lunch at Joe’s Naturals and breakfast the next day at The Loveless Cafe was completed with a celebrity sighting- No Less!! We ran into Larry Gatlin and he very graciously posed with our group for photos.

Nashville Bloggers Breakfast at Loveless Cafe and Larry Gatlin
Nashville Bloggers Breakfast at Loveless Cafe and Larry Gatlin

What trip to Nashville would be complete without a visit to lower Broadway?

Nashville Bloggers Honkey Tonkin
Nashville Bloggers Honkey Tonkin- Heidi Rew, Rhoda Vickers, Dana Tucker, Beth Bryan, Heather Patterson

We squeezed through the incessant string of bachelor and bachelorette parties to make our way into Tootsies, Legends, Layla’s Bluegrass Inn and The Stage. Whew!!!

Special thanks to Carmen Johnston who brought beautiful container gardens for the whole group!!

Container Gardens for the group from Carmen Johnston Gardens
Container Gardens for the group from Carmen Johnston Gardens

Angela Folds did a great job of documenting our weekend adventures in this story in the Williamson AM.

Nancy Mueller wrote a lovely story on the HGTV house being for sale.

Watch Rhoda from Southern Hospitality on WSMV.

Blogger, Rhoda Vickers wrote 2 blog posts about the Nashville weekend. Part 1 and Part 2

Here is Heidi Rew’s account of her Nashville adventure.

Beth from Unskinny Boppy did a fun re-cap of the weekend.

Beth and Rhoda also wrote features on my house 馃檪 馃檪 Rhoda’s Feature聽 Beth’s Feature

Also joining us for the weekend fun were: Heather Patterson from At the Pickett Fence, Kristie Barnett from The Decorologist, KariAnne 聽Wood from Thistlewood Farms, Lesley and Denise from Chaotically Creative and Brandy Adams from Make + Model.聽

So, that my friends is how you turn a Girls’ Weekend into a media event. Schedule fun activities, throw in a client event, add the MOST fun, media savvy friends, a celebrity sighting and you’ve got a “winning weekend.”

 

Filed Under: Client News, Cool Projects, FHM Homes, FHM News, Home Bloggers, Media Relations, Public Relations, Social Media

About Nancy McNulty

For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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