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Tips For Creating A Great Business Photo

October 31, 2012 By Nancy McNulty Leave a Comment

Creating a great photograph to represent and to communicate your business’s objectives takes special attention to detail and composition. One of the many creative services of Forest Home Media is coordinating photo shoots.  From simple headshots and press conferences to home exterior and interior settings, we carefully approach, style and customize photos for news announcements, media kits, advertisements, magazine covers and social media outlets.

Truly engaging photos have depth and originality to catch the eye of your target audience, hold the attention for your message and ultimately persuade others to keep it or share it via Facebook or Pinterest.

Here are some points to consider when creating a visually strong photo, and, in some cases, the tips are applicable to upcoming Christmas or Hanukkah photos.

Choose A Bold Color And Pop It!  The eye is naturally drawn to a photo with great color. If you have a tone-on-tone room, choose a bold color like turquoise or red to bring great drama to the eye. If appearing for a television interview and you prefer wearing all black or navy, grab a bold tie or scarf.

The tone-on-tone colors of Nashville’s 2012 Southern Living Showcase Home, built by Castle Homes, has shades of turquoise used by designer Jerome Farris for the needed pop-of-color which helped earn him the magazine cover. Photo by Peyton Hoge with Forest Home Media.

 

Both pretty ladies are wearing black. Pictured with Alison Krauss at the Vince Gill & Friends benefit for STARS, STARS Development Director Erin Daunic smartly wears a pop-of-color and is a photographer’s favorite for pics! Photo by Forest Home Media.

Create a tapestry. A picture of a chair is pretty boring. However, add a book, musical instrument or a glass of wine, and, voila!, you have a tapestry.  When creating a picture of an inviting setting, try weaving in elements of food, music, literature, candles and fresh flowers.  In my daughter’s two-year-old portrait, she was leaning on her great-grandfather’s leather ottoman, holding a rose from my garden and wearing a baby pearl necklace from her godmother.

The lovely outdoor living room of Hughes-Edwards Builders earned great media coverage and is a popular Pinterest pin. A beautiful porch with fresh flowers, food, tons of color and original art by Jade Reynolds created a lovely setting. Photo by Peyton Hoge with designer Jane Greenway and Forest Home Media.

Find the focal point and emphasize it. When preparing for a holiday staircase photo which will hit the news stands in the next week, the festive garland limited our angles and choices. In the end, it served the photo best by focusing on the garland and allowing the setting to wrap around it instead of capturing a sweeping photo of the charming stairs of the Charleston Single.  Find the eye-catching element and allow the setting to naturally develop around it. (I’ll add this final photo when available.)

Create A Good Description. This is helpful to media outlets who are understaff and over engaged! When submitting a picture to the media, posting on your website or pinning to Pinterest, be sure you include a yummy description which helps evoke emotion or interest. This tip is also helpful when submitting photos to Craigslist.

Most popular pin to date is the exterior of this Hughes-Edwards home in Hendersonville, TN which used a great picture combined with engaging text.

Here is the Pinterest description of the exterior photo above. “Architectural roof with curved detailing, mortar rub finish, copper gutters & lanterns, board & batten shutters and beautiful stack stone create a striking French Country exterior. Hughes-Edwards Builders French Country Home – Charity Tour of Homes Nashville.”

Another popular Pinterest pin is the cooktop of Hughes-Edwards Builders entry for Charity Tour of Home in Hendersonville, TN

Here’s the description of the above picture often repinned in Pinterest. “The patina of the dramatic 12-foot copper hood becomes more stunning with age in the Hughes-Edwards Builders gourmet kitchen. Hughes-Edwards French Country – Charity Tour of Homes Nashville.”

In the end, choose elements which resonate with your purpose and add dimensionality. These are the pictures that earn that coveted coffee table spot! Need help with public relations, marketing or advertising? Contact us here.

 

Filed Under: Marketing Tips Tagged With: Business Picture Tips, Creating An Engaging Picture, Tips on Submitting Pics to Media

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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