Creating a great photograph to represent and to communicate your business’s objectives takes special attention to detail and composition. One of the many creative services of Forest Home Media is coordinating photo shoots. From simple headshots and press conferences to home exterior and interior settings, we carefully approach, style and customize photos for news announcements, media kits, advertisements, magazine covers and social media outlets.
Truly engaging photos have depth and originality to catch the eye of your target audience, hold the attention for your message and ultimately persuade others to keep it or share it via Facebook or Pinterest.
Here are some points to consider when creating a visually strong photo, and, in some cases, the tips are applicable to upcoming Christmas or Hanukkah photos.
Choose A Bold Color And Pop It! The eye is naturally drawn to a photo with great color. If you have a tone-on-tone room, choose a bold color like turquoise or red to bring great drama to the eye. If appearing for a television interview and you prefer wearing all black or navy, grab a bold tie or scarf.
Create a tapestry. A picture of a chair is pretty boring. However, add a book, musical instrument or a glass of wine, and, voila!, you have a tapestry. When creating a picture of an inviting setting, try weaving in elements of food, music, literature, candles and fresh flowers. In my daughter’s two-year-old portrait, she was leaning on her great-grandfather’s leather ottoman, holding a rose from my garden and wearing a baby pearl necklace from her godmother.
Find the focal point and emphasize it. When preparing for a holiday staircase photo which will hit the news stands in the next week, the festive garland limited our angles and choices. In the end, it served the photo best by focusing on the garland and allowing the setting to wrap around it instead of capturing a sweeping photo of the charming stairs of the Charleston Single. Find the eye-catching element and allow the setting to naturally develop around it. (I’ll add this final photo when available.)
Create A Good Description. This is helpful to media outlets who are understaff and over engaged! When submitting a picture to the media, posting on your website or pinning to Pinterest, be sure you include a yummy description which helps evoke emotion or interest. This tip is also helpful when submitting photos to Craigslist.
Here is the Pinterest description of the exterior photo above. “Architectural roof with curved detailing, mortar rub finish, copper gutters & lanterns, board & batten shutters and beautiful stack stone create a striking French Country exterior. Hughes-Edwards Builders French Country Home – Charity Tour of Homes Nashville.”
Here’s the description of the above picture often repinned in Pinterest. “The patina of the dramatic 12-foot copper hood becomes more stunning with age in the Hughes-Edwards Builders gourmet kitchen. Hughes-Edwards French Country – Charity Tour of Homes Nashville.”
In the end, choose elements which resonate with your purpose and add dimensionality. These are the pictures that earn that coveted coffee table spot! Need help with public relations, marketing or advertising? Contact us here.