Using Video For Business Announcements

There is a lot being written about the importance of using video in business marketing and communications as well as the positive effect on website traffic.  At Forest Home Media, we totally agree but with the caveat to make sure you are imparting new information in a concise manner and throw in some entertainment value for the viewer.

As the economy continues to grow stronger, we have several clients currently undergoing exciting expansions. We produced short video montages to give company employees, their customers and the community an update and a sneak peek before the change officially takes place. There’s nothing more fun than feeling like you are getting a preview.

Benchmark Realty LLC  is one of the fastest growing companies in the Nashville area and the company is currently more than doubling their Franklin, Tennessee office size with new on-site lending services and an Internet café.

CEO/Founder Phillip Cantrell said the double-digit growth rate the company has consistently earned over each of the past four years is pushing the needed expansion and office upgrade. Benchmark’s annual gross sales have grown from almost $34 million in fiscal year 2009 to in excess of $500 million for fiscal year 2012.

Here is how Forest Home Media helped Benchmark communicate their upcoming office move:

This video was achieved using a Panasonic HDC-TM900 and edited using iMovie. We’ve also worked with Cantrell to produced another general overview of the company for potential real estate clients and to assist in real estate agent recruitment. We partnered with Jim McCarthy of VidSigs:

One of Nashville’s top art galleries is also experiencing an expansion and the addition of a new gallery partner.  In conjunction with their second anniversary art benefit celebration, York and Friends Fine Art Gallery located in the Belle Meade area of Nashville, unveiled the gallery expansion, new hours and the addition of Chandelierious Artful Furnishings. Take a look:

When produced in a concise and inviting manner, video can draw website visitors into your story in a very dimensional and engaging way. Be sure and share with us your success story videos on our Facebook page. We love to see what our creative community is accomplishing?

Redefining the traditional advertising and public relations agency, Forest Home Media is a Nashville area integrated marketing firm which merges successful communication elements of the past with the new media revolution delivering a powerful integrated marketing approach for home-related industries.

For more information, contact them here. 

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