Forest Home Media | Content Marketing | PR

  • home
  • about us
    • about us
    • reviews
  • services
    • content creation | blogging | copywriting
    • social media marketing- nashville, tn
    • search engine marketing
    • public relations
    • website development
    • reputation management
    • media placement and production
    • inbound marketing
  • pricing
  • blog
  • the scoop
    • cool projects
    • video projects
  • video
  • contact

Marketing With QR Codes

March 12, 2013 By Nancy McNulty Leave a Comment

What’s cool, new and different in marketing is always going to catch the attention of Forest Home Media whether it be using a Harlem Shake video to cross-promote an event or a QR code in an advertisement.  However, before we suggest to a client they use their important resources for either of these, we take a strong look at the target audience.

In 2011, the first Southern Living home tour in Nashville in over a decade was held by premier homebuilder Alan Looney and his company Castle Homes.  When preparing for this popular event, Looney assembled his marketing team to review whether or not QR codes on in-home signage and ads was a good idea for the project.

Although the QR code was developed in 1952, it actually did not gain prominence until 2011 according to QRCodesInMarketing website.  Macy’s and Best Buy are cited as examples in this story. It was determined for the Castle Homes’s Southern Living Showcase Home in Nashville the majority of the demographic base for our event – women 25-65 – did not have smart phones enabled with QR scanners so it would be too early in the technology curve.

In December 2012, the Forest Home marketing team conducted a research visit  to the Southern Living Idea House in Senoia, Georgia. Southern Living builds only one Idea House in the nation per year.  In the Georgia home, QR codes were seen for various products in each of the rooms.

Marvin Windows QR Code  in the Senoia, GA Idea House.
Marvin Windows QR Code in the Senoia, GA Idea House.

Today, as Forest Home Media assists Castle Homes as they build the nation’s only 2013 Southern Living Idea House at Fontanel in Nashville opening in late June, the QR Code is firmly on the planning agenda for consideration.

I wanted to also share with you another unique use of the QR code by a nonprofit organization. As a member of Bethlehem United Methodist Church in Franklin, TN, on a recent Sunday morning Senior Pastor Ryan Bennett unveiled to the congregation the new QR code in the church’s bulletin where members can now give online.

Here’s what the screen looks like once you’ve scanned the QR code.

Once you scan the QR Code in BUMC's bulletin, it takes you to this page for giving.
Once you scan the QR code in BUMC’s bulletin, it takes you to this site for giving.

In case you don’t have a QR code scanner on your cell phone, you can download this for your smart phone for free via your app website. The website Visualead has quick QR generator for free here. 

Tech-savvy real estate agents are using the QR codes for additional information links on listing signs like Benchmark Realty LLC agent Christian Fraser. Where are you finding success with your QR Code?

 

Looking for a new home? Benchmark Realty agent Christian Fraser makes it easy to find more info from the comfort of your car.
Looking for a new home? Benchmark Realty agent Christian Fraser makes finding more info easier with a QR code.

Coming next, Forest Home Media uses a Harlem Shake mash up for a pro bono marketing project.

Filed Under: Marketing Tips, Social Media

About Nancy McNulty

For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

« New Marketing Projects: Business Launch To Southern Living Idea House
Using Video For Business Announcements »

Leave a Reply Cancel reply

You must be logged in to post a comment.

Connect With Us!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

Recent Posts

  • HGTV Smart Home 2024 Event
  • Home Reno/Design Expert Sara McDaniel – Premieres On Magnolia Networks’ In With The Old
  • HGTV Urban Oasis 2022 – Nashville

Do you own a Home Related Business?

If you own a home related business and you would like to get together to discuss how Forest Home Media can help you build your brand in real life and online please give us a call at 615-791-6456.

Connect With Us!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

Copyright © 2025 Forest Home Media All Rights Reserved · WordPress · Log in · Sitemap · Privacy Policy · Terms of Service · Cookie Policy · Disclaimer