Infographics are a great way to take a complicated or important point and create a visual to communicate your message in a concise and clever way. Forest Home Media is working with Middle Tennessee’s only real estate company, Benchmark Realty, which allows its agents total freedom and 100% commissions. We chose to create an infographic to communicate this progressive idea to help attract new agents to this forward-thinking company.
Begun in 2006 by broker Phillip Cantrell, the company was established out of frustration with the traditional brokerage model. Since this time, through a huge economic downturn, he has grown his business to over 340 agents using his unique business model and was named in 2012 one of “Best Places To Work” by the Nashville Business Journal.
Forest Home Media was recommended the graphic arts services of Bart Smith, Bart Smith Design, by the marketing director of Logan’s Roadhouse. Ironically at the initial research meeting, Smith revealed his wife is Benchmark agent, Linda Lurker. This fortuitous meeting helped in the creation of Benchmark’s infographic.
Smith, a Lipscomb University art grad, has been creating infographics for various uses over his thirty-year career. He quickly grasped the importance of the infographic in comparing how Benchmark pays its agents as compared to the traditional brokerage company.
“I love the USA Today feel of being able to understand information at a quick glance with the pictures telling the story,” Smith said. “Infographics are a fun, helpful and easy way to get a point across.”
No-brainer is how Smith summarized the pay and employment comparison between Benchmark and traditional real estate companies outlined in the infographic below.
“The infographic comparison helps the audience understand it is a no-brainer when you look at the choices between the traditional brokerage and Benchmark. You get a much better deal,” Smith said. And, Smith says he is living the difference with a wife as a Benchmark agent.
If you have a home industry related marketing challenge and want to talk about a customized solution, gives us a call at 615-500-1517 or fill out the form below.