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Pinterest for Party Planning and for Business

June 24, 2012 By Nancy McNulty Leave a Comment

Up next in the “Behind The Scenes: The Official Forest Home Media Launch” is an introduction to how we utilized Pinterest to accomplish multiple goals.

Forest Home Media Pinterest board
Forest Home Media Pinterest board.

We love Pinterest for its great visual impact and its almost viral social sharing capabilities. As marketers, data, included in this Forbes article, is now ranking Pinterest as a top source of referral traffic to websites. We have seen this in action with several of our clients in the interior design, painting and home building categories. We have monitored gorgeous images of our clients’ projects seeing them get hundreds of re-pins within a few hours of posting on Pinterest with high percentages of pinners actually clicking through to the original sources of the images – clients’ websites and blogs.

When we were planning our Forest Home Media launch party event, we knew there was no better place to go for inspiration on food and decor than Pinterest. So, we created a FHM Party board and went about the site “pinning” food,

veggie dippers with ranch
We found these wonderful totable ranch and veggie cups.
Amazing zesty crock pot chicken
This Zesty Chicken BBQ has become a weekly menu staple

beverage, decor,

Burlap and lime flower display
We found this simple DIY vase to display our flowers

and party favor ideas. FHM partner Nancy McNulty wanted to share the inspiring and yummy food ideas via traditional media through a popular food column in Nashville’s daily newspaper, The Tennessean. Talented writer Vicki Stout’s story here shares our use of Pinterest, in my newly decorated kitchen, to find yummy food and decor ideas for our upcoming FHM launch party. This past week, I cooked up some of the yummy party food we found on Pinterest for the Tennessean photo shoot and here’s is how our Pinterest ideas looked.

ranch dippers
Our version called "Ranch Rabbits" (Photo by Forest Home Media)
Barbecue Chicken Sliders
Our fusion version of the Zesty BBQ Chicken (Photo by Forest Home Media)
Kitchen Pinterest Photo Shoot
Ready for the photo shoot (Photo by Forest Home Media)
Our version of the burlap lime flower arrangement
Our version of the burlap lime flower arrangement (Photo by Forest Home Media)

As an integrated fusion marketing firm, we took each of the recipes we found on Pinterest and added a Forest Home Media “fusion” twist creating an interesting blend with an added kick.  For details of all the recipes. CLICK HERE.

We’ve pinned these images to Pinterest along with the recipes to help create awareness of the Forest Home Media brand and get Pinterest referral traffic back to our site. Categorizing our boards on Pinterest will also help with getting individual boards indexed by Google further building up our Search Engine Results page for Forest Home Media. We are also pinning the images from the online Tennessean  article.

As a marketing company, we have created Pinterest boards for more on topic categories like:

  • Social Media Blogs
  • Photography
  • Books Worth Reading
  • Nashville Bloggers
  • Contest Ideas

So whether you are planning a party, a wedding or launching a new marketing company, Pinterest is a great place to go for visual inspiration and ideas. Stay tuned, our next blog will detail using a free email service, Mail Chimp, in creating our launch party invite.  Want an invite? We’d love to hear from you.

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    Filed Under: Social Media

    About Nancy McNulty

    For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

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    what others say:

    "Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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    Forest Home Media

    A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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