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How to create newsworthy content for your new business launch

June 22, 2012 By Nancy McNulty Leave a Comment

Editor’s Note: The original title for this blog post was ” Behind The Scenes: Official Forest Home Media Launch.” However, in order to be SEO (search engine optimization) friendly, the title was strategically revised by FHM SEO expert, Dana Tucker.

After announcing a new Nashville-based integrated marketing firm on March 5,the partners of Forest Home Media are hosting an official launch event which will be chronicled and shared with helpful info via various traditional and new media outlets as part of FHM’s content-based fusion marketing. The series, known informally as “Behind The Scenes: Forest Home Media Launch,” will capture and share various ways the launch event generates informative content from how to engage traditional media to utilizing Pinterest in party ideas and company marketing. You can follow along via blogs, videos, Pinterest boards, Facebook posts, Twitter and LinkedIn.

Tennessean photo shoot for upcoming story on Pinterest fusion fabulous ideas.

It all started with a clever nugget of an idea.  Two marketing professionals, Dana Tucker,  an advertising/digital media guru, and Nancy McNulty, a public relations practitioner/content creation writer, formed the team of Forest Home Media.  With a great name inspired by the historic “hood” in which they live, a new concept in communications, a bevy of great clients and a news release hot off the press – thus began Forest Home Media.

Forest Home Media was launched in March as a new content creation based integrated marketing firm.

As a Nashville-based marketing firm, the FHM partners are fusing the important tenants of communications from public relations and advertising to digitial marketing and social media for their clients through integrated marketing with a foundation of content creation.

With various client projects under their belt, the duo are now taking a moment to officially launch their business using the tenants of content creation fusion marketing.  With a marketing plan in place, all things fusion are going to be highlighted for the event including the yummy menu and decor researched and pinned on Pinterest.

Find Forest Home Media on Pinterest for great marketing ideas as well as creative inspiration with a dash of yummy!

Using the social medium Pinterest, partner Dana Tucker took the lead to find yummy recipes – all things fusion fabulous – and in some cases created her own original pins. Find the boards in progress at Forest Home Media and feel free to suggest ideas to us as well. The next blog post will take a look at using Pinterest from entertaining to business marketing. For more information on Forest Home Media, contact us here.

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    Filed Under: FHM News

    About Nancy McNulty

    For over two decades Nancy McNulty's public relations efforts have built and launched an interesting spectrum of projects from premier home tours and new businesses to product lines and signature events. She handled the PR for the Middle TN Home Builder's Parade of Homes for over 10 years, served on the PR team for the Southern Living Idea House and the HGTV Smart Home 2014. She delivers engaging campaigns based on strong content creation that helps to successfully build, brand and grow businesses into industry leaders.

    « Don’t Miss Charity Tour of Home Ideas
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    what others say:

    "Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

    Recent Posts

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    If you own a home related business and you would like to get together to discuss how Forest Home Media can help you build your brand in real life and online please give us a call at 615-791-6456.

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    Forest Home Media

    A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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