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Standing Up Against Bullying Campaign

January 26, 2014 By Nancy McNulty Leave a Comment

From building a home for a wounded vet to helping Moldavian orphans, our Forest Home Media clients are at the top of their game and helping others at the same time including launching a bullying prevention campaign in partnership with the Nashville Predators.

Months in the making, at Friday January 17 news conference, Students Taking A Right Stand launched a proactive bullying prevention campaign in partnership with Nashville Predators’ player Colin Wilson with support from WKRN’s Dawn Davenport, Justin Bruce, Neil Orne, Audra Martin, WSMV’s Kacy Hagerty, NewsChannel5’s Lelan Statom, Aundrea Cline-Thomas, NPT Volunteer Gardener Co-host Troy Marden, Predators radio play-by-play/102.5 The Game co-host Willy Daunic and Great American Country’s Stacy McCloud and our first country music artist to sign on – Julie Roberts. (Note, if you want to lend your voice to this campaign, please contact us ASAP).

Key to this campaign was a public service announcement filmed at the Predators’ practice ice in Nashville and produced by their stellar communications department. Here’s a look at Colin’s PSA with STARS Kids On The Block puppet, Mark Reilly, challenged by cerebral palsy and a wheel-chair which doesn’t slow him down in teaching kids kindergarten through sixth grade about differences of all kinds.

Bee A Friend Poster, Colin Wilson, Nashville Predators, Photo by Forest Home Media
Bee A Friend Campaign Poster, photo by Forest Home Media

Area media began promo’ing the news conference Thursday night based on the media advisory and then followed up with coverage by ABC, NBC and CBS affiliates.

Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD "HDC-TM900" camera,  Nikon D3000 chronicling event via blog, social media & mainstream media channels.
Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD “HDC-TM900” camera, Nikon D3000 chronicling event via blog, social media & mainstream media channels.
WKRN's Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.
WKRN’s Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.
NewsChannel 5's Lelan Statom, college friend of FHM's Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.
NewsChannel 5’s Lelan Statom, college friend of FHM’s Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.

The Sunday Tennessean printed two columns FHM helped generate on the campaign from Wilson and the students Lauren Jernigan and Laurelle Campbell who conceived the campaign idea. Here’s the overview produced by Forest Home Media explaining the campaign.

In Phase II, we are seeking out area notables to lend their support to a second PSA in the Bee A Friend Campaign. The folks above have signed on to be a part and talented director/cinematographer Armanda Costanza has volunteered her services to produce it. (Her credits include the hit ABC show “Nashville.”)

Another interesting aspect of the campaign is requesting area youth to send in their own 2 to 4 minute videos explaining how they have implemented the Bee A Friend idea to win a Hunt Brothers Pizza Party, dessert & more.

With a full roster of home-industry related clients, Forest Home Media lends their PR support to nonprofit client Students Taking A Right Stand as well as volunteer work with a variety of causes including ALIAS Chamber Ensemble, the missions of Bethlehem United Methodist Church and Miriam’s Promise.

And as John F. Kennedy paraphrased Luke 12:48, “to those whom much is given, much is expected.” Go out and make a difference!

JFK Quote, Forest Home Media, Nashville, TN

Filed Under: Client News, Public Relations Tagged With: bullying prevention PSA, Forest Home Media, Nancy McNulty, Nashville Predators, public relations campaign, Students Taking A Right Stand

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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