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PR For Nashville Fountains of Musica Announcement

March 9, 2016 By Nancy McNulty

Music Row was the locale for a huge news conference announcing a major change for the iconic Alan LeQuire sculpture “Musica” with Forest Home Media partner and Fountains of Musica Foundation board member, Nancy McNulty, coordinating. In the Nashville announcement, all major media outlets were represented. More about the privately funded initiative below or visit Fountains Of Musica.

Nashville’s iconic Music Row sculpture, “Musica,” will be undergoing a major transformative addition with a series of choreographed fountains, effectively completing the work of acclaimed artist Alan LeQuire, announced in a February news conference by the nonprofit behind the project, The Fountains of Musica Foundation, in partnership with Nashville Mayor Megan Barry and Music Row representatives.

Fountains of Musica News Conference, Nancy McNulty, photo by Geinger Hill
Publicist for the Fountains of Musica Foundation, Forest Home Media partner, Nancy McNulty, coordinated the news conference w/ all major media outlets & more represented. (Photo by Geinger Hill, Forest Home Media)

Considered to be the largest bronze figure group in the United States, plans were outlined by foundation chairman Desmond Child, Grammy-winning producer and Songwriters Hall Of Fame Inductee, who revealed the animated rendering. The fountains have been designed by world-renowned WET, a Southern California-based, award-winning design and engineering firm responsible for the world’s most iconic water and fire environments, including the Sochi Winter Olympic Games’ Olympic Cauldron and the fountain at New York City’s Lincoln Center for the Performing Arts.

Overview of the Fountains of Musica Foundation news conference announcement produced by Andrew Rozario, Steven Knapp and Mike Stryker.

“When the sculpture was unveiled in 2003, funding was not available for the fountains which are essential to the spirit of the project and for the transformation of ‘Musica’ into the landmark this city deserves,” Child said. “As with Rome’s Trevi Fountain and the fountains in Dubai, bringing water to ‘Musica’ will enhance our tourist industry status while completing an important artistic element of Nashville.”

Barry agreed stressing the landmark is a critical component of Music Row and will make it an even more popular tourist attraction.

“It is wonderful to see the artist and business communities coming together in partnership with Metro to see the original vision for ‘Musica’ come to a reality,” said Barry. “This landmark is a critical component of the Music Row neighborhood and I’m looking forward to seeing it become an even more pronounced display for residents and visitors alike to enjoy.”

The announcement of the fountains also kicks off fundraising efforts which board president, Andrée LeQuire, said will be an 18-month project.

“An important part of the project is taking care of its on-going maintenance, so as a nonprofit board we are seeking community support to build the fountains and create a maintenance fund,” LeQuire said. “The estimated total for the entire project of three fountains and on-going maintenance is $10 million and we are working in cooperation with multiple Metro departments for its installation. Generous private contributions have made the procurement of WET’s design possible. Now our new website has an easy donation process; donations big and small are essential to complete this exciting project.”

 

Fountains, designed by WET, will be transforming the Music Row sculpture, "Musica." Rendering, by WET.
Fountains, designed by WET, will be transforming the Music Row sculpture, “Musica.” Rendering, by WET.

The sculpture is 38 feet in height and composed of nine dancing figures in a circular composition capturing the joy and exuberance of all the diverse and artistic genres of Music City. Industry leaders with an impressive international list of accomplishments, WET was chosen through a formal request for proposal process by the foundation to complete “Musica” by integrating its trademark fountain creations into the sculpture to achieve the board’s vision for this landmark destination.

The fountains will be comprised of a series of water-clad terraces that encircle the central sculpture and create a grade change within the site. The outermost terrace is divided into steps facing Demonbreun Street, from which flows a frothy cascade of water that connects it both symbolically and physically with its human audience. A spiraling formation of pulsing jets emerges from the terraces and radiates around the nine bronze dancers. Water glides through the air toward the outer reaches of the traffic circle, as if the muses themselves are showering their artistic spirit across Music Row to the citizens and visitors of Nashville.

In addition to the central fountains around “Musica,” Child said there will be an interactive water feature in Owen Bradley Park for kids as well as a complementary fountain built into the median divider cascading down Division toward 17th.

The privately funded the Fountains of Musica Capital Campaign will finance the build out of all three features and initial operating budgets. Bill Sullivan, foundation board chief financial officer, said, The Fountains of Musica Foundation is a 501(c)(3) nonprofit organization dedicated to completing ‘Musica’ as a gift to the people of Nashville.”

Teresa Powell-Caldwell, senior vice president at WET said, “WET unleashes the magic of water and nature’s other elements to create shared experiences of movement, light, and emotion that reconnect us with our world, our senses, and each other. Collaborating with the board and Alan LeQuire to transform his magnificent sculpture into an evocative kinetic experience based on our expertise in this area was a rewarding artistic endeavor for WET, which we hope in turn will enrich the lives of those who experience the Fountains of Musica. We thank you all for trusting us achieve your vision in designing an experience that further evokes the creativity bursting from Nashville’s historic Music Row.”

Long-time supporter Reba McEntire weighed in on the project saying, “Music Row has always been a special place in my life and career. As entertainers, we come here with dreams to fulfill. As fans, we come to experience the place where the music of our lives comes from. Now with the Roundabout, ‘Musica’ and the new fountains, our beloved Music Row has a proper introduction!”

Child said once funding is secured, the sculpture transformation would be completed in the fourth quarter of 2017 and unveiled in a community celebration.

For more information, visit FountainsOfMusica.

Filed Under: Blog, Cool Projects Tagged With: Desmond Child, Fountains of Musica, Mayor Megan Barry, Music Row, Musica, Nancy McNulty

Interview with Country Living Editor Rachel Hardage Barrett

May 27, 2015 By Nancy McNulty

Forest Home Media intern Lindsey Locke Anderson, Junior/Communications at Samford University, Birmingham, Alabama, also contributed to this post.

Forest Home Media in April partnered with Country Living magazine and hosted the Nashville Influencers group at the Country Living Fair: Nashville. Founded by FHM, the Nashville Influencers is a creative consortium of area media and bloggers sharing a passion for home lifestyle   – home, garden and food!  WTVF Talk of the Town Host & Nashville Influencer Meryll Rose, arranged a meet up with the editor of Country Living magazine, Rachel Hardage Barrett, who joined us for a Periscope live stream interview with Forest Home Media Partner, Nancy McNulty. Here’s an excerpt from that interview.Interview with Country Living Editor Rachel Hardage Barrett- Forest Home Media

What are some of your favorite things you’ve learned about the Nashville area?

I am so excited to be here in Nashville because I grew up in Tennessee. Tennessee has so much going on, and Nashville has so much good energy with so many creative types. There are all these great artisans popping up, and we were looking for a good location. To me, it was a no-brainer. Hopefully we have sort of proven that to everyone. There are so many great vendors from this area, but also I think forty other states are represented as well!

Social media wise, what do you think helps you gain the most followers or readers?

Facebook is huge for Country Living magazine, and our digital team is constantly fascinated by the Facebook algorithms. I love Facebook too because it is always an instant interaction. We will put a room up online and we think we know how readers will react, and, suddenly, we have 25,000 likes. Then, we will put a room up that we know readers will love, and then they don’t! It is an interesting way to instantly gauge reactions. Instagram is great, too.

So if folks want to follow you how should we find you?

I adore Instagram. I post probably sixty percent baby photos.  I am also on Facebook  and, eventually, I will get to Twitter.

So, do you like to take photos?

Yes, it’s fun. When you do this for a living, you always want to snap pictures and be able to appreciate what other people create like these perfect booths and venues….I am constantly snapping things that we produce but also things to admire.

Forest Home Media & the Nashville Influencers focus on home, food, and garden. What is your passion – home, food, or garden?

I would say home. I have a lot of random decorating I do. It is hard to choose, but that is what we focus on here at Country Living. Garden also feeds into that, and you are constantly putting a meal on the table every single night. But, I love decorating and can’t get enough of that. When I am killing time, I love reading decorating magazines.

How do you work with bloggers?

We feature a lot of bloggers’ houses. People put so much into their homes and I love being able to see into them… We might stumble across a vintage house through a blog and then reach out. I’m also definitely sensitive to what I see. There will be stuff all over Pinterest, and then I’ll see it in a magazine, and I’ll want to make sure we give credit to bloggers. We are very diligent about doing that.

The number one question: How do you get into Country Living magazine?

Send us an email. We try to read every single email. Ours style director is Jami Supsic. Her email is jsupsic@hearst.com. Use your iPhone to take pictures… there are never too many shots. More pictures are better… we are always looking to build our shot list. Usually when we shoot a house we have 8-12 key shots. Please just send us pictures to that email address and hopefully someone will get back to you.

 

Nashville Influencers, Forest Home Media, Nashville, TN

Next up for Forest Home Media is the Nashville Symphony Show House Sneak Peek Tour and Garden Party with Southern Living Contributing Garden Editor Carmen Johnston, PBS Volunteer Gardener Troy Marden, and the iconic Miss Daisy King.  Contact us via geinger@foresthomemedia.com if you are an area writer and would like to join us on Wednesday, June 10 from 10 a.m. until noon. The event is free but we do have limited spots. Built by Castle Homes, 2012 Southern Living Custom Builder of the Year, CLICK HERE for more information of the project and event tickets. The home is open for tour daily June 12-28, 2015.

 

 

Filed Under: How to get published, Q & A with Influencers, Tips for Bloggers Tagged With: bloggers, Country Living Fair, Country Living magazine, Nancy McNulty, Nashville Country Living Fair, Nashville Influencers, Nashville Symphony Show House, Rachel Hardage Barrett

Standing Up Against Bullying Campaign

January 26, 2014 By Nancy McNulty Leave a Comment

From building a home for a wounded vet to helping Moldavian orphans, our Forest Home Media clients are at the top of their game and helping others at the same time including launching a bullying prevention campaign in partnership with the Nashville Predators.

Months in the making, at Friday January 17 news conference, Students Taking A Right Stand launched a proactive bullying prevention campaign in partnership with Nashville Predators’ player Colin Wilson with support from WKRN’s Dawn Davenport, Justin Bruce, Neil Orne, Audra Martin, WSMV’s Kacy Hagerty, NewsChannel5’s Lelan Statom, Aundrea Cline-Thomas, NPT Volunteer Gardener Co-host Troy Marden, Predators radio play-by-play/102.5 The Game co-host Willy Daunic and Great American Country’s Stacy McCloud and our first country music artist to sign on – Julie Roberts. (Note, if you want to lend your voice to this campaign, please contact us ASAP).

Key to this campaign was a public service announcement filmed at the Predators’ practice ice in Nashville and produced by their stellar communications department. Here’s a look at Colin’s PSA with STARS Kids On The Block puppet, Mark Reilly, challenged by cerebral palsy and a wheel-chair which doesn’t slow him down in teaching kids kindergarten through sixth grade about differences of all kinds.

Bee A Friend Poster, Colin Wilson, Nashville Predators, Photo by Forest Home Media
Bee A Friend Campaign Poster, photo by Forest Home Media

Area media began promo’ing the news conference Thursday night based on the media advisory and then followed up with coverage by ABC, NBC and CBS affiliates.

Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD "HDC-TM900" camera,  Nikon D3000 chronicling event via blog, social media & mainstream media channels.
Needing much more than just a news release these days, PR Rep Nancy McNulty arrives with MacBook Pro, Panasonic full HD “HDC-TM900” camera, Nikon D3000 chronicling event via blog, social media & mainstream media channels.
WKRN's Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.
WKRN’s Dawn Davenport interviewing Nashville Predators Colin Wilson at STARS news conference.
NewsChannel 5's Lelan Statom, college friend of FHM's Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.
NewsChannel 5’s Lelan Statom, college friend of FHM’s Nancy McNulty, signed on as campaign team leader and is pictured here with Nashville Predators Colin Wilson.

The Sunday Tennessean printed two columns FHM helped generate on the campaign from Wilson and the students Lauren Jernigan and Laurelle Campbell who conceived the campaign idea. Here’s the overview produced by Forest Home Media explaining the campaign.

In Phase II, we are seeking out area notables to lend their support to a second PSA in the Bee A Friend Campaign. The folks above have signed on to be a part and talented director/cinematographer Armanda Costanza has volunteered her services to produce it. (Her credits include the hit ABC show “Nashville.”)

Another interesting aspect of the campaign is requesting area youth to send in their own 2 to 4 minute videos explaining how they have implemented the Bee A Friend idea to win a Hunt Brothers Pizza Party, dessert & more.

With a full roster of home-industry related clients, Forest Home Media lends their PR support to nonprofit client Students Taking A Right Stand as well as volunteer work with a variety of causes including ALIAS Chamber Ensemble, the missions of Bethlehem United Methodist Church and Miriam’s Promise.

And as John F. Kennedy paraphrased Luke 12:48, “to those whom much is given, much is expected.” Go out and make a difference!

JFK Quote, Forest Home Media, Nashville, TN

Filed Under: Client News, Public Relations Tagged With: bullying prevention PSA, Forest Home Media, Nancy McNulty, Nashville Predators, public relations campaign, Students Taking A Right Stand

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"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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