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New Marketing Projects: Business Launch To Southern Living Idea House

December 26, 2012 By Nancy McNulty 1 Comment

From launching our new integrated marketing business in March to ending the year preparing for the nation’s only 2013 Southern Living Idea House (with a little Vince Gill sprinkled in), it’s been a year full of blessings and here are just some of the highlights of  Forest Home Media’s first year of operation.

March – Integrated Marketing Firm Launch

The virtual “doors” were open as Forest Home Media redefines the traditional advertising and public relations agency.

integrated marketing firm, Forest Home Media
“Like” Forest Home Media on The Facebook where partners Dana Tucker and Nancy McNulty post the latest in the world of marketing and communications.

Merging successful advertising elements of the past with the new media revolution, a powerful marketing fusion has been created engaging clients’ target audiences through content marketing. For the business owner, it is a very exciting and empowering time in the world of communications and customer engagement. We’ve been thrilled to unleash this concept. By year’s end, we’ve been fine tuning and focusing our energies specializing on home related industries from work just  beginning with Kings’ Chapel premier neighborhood near Arrington Vineyards to Benchmark Realty which has set a new standard in the way a real estate agency operates.

April – Website Created For Top NJ Home Improvement Company

Capturing great stories and photos for a top New Jersey home improvement and renovation company was a great challenge for FHM partner Dana Tucker. Utilizing WordPress, Monk’s Home Improvements now has an easy-to-update website using great photos to tell the success stories of this busy company.

May – Charity Tour of Homes Media Blitz

FHM represented the year’s premier home tour, The Charity Tour of Homes, presented by the elite Master Custom Builders Council of Tennessee. Taking place from Gallatin to Leiper’s Fork, the tour buzz dominated the Nashville area earning multiple print, radio and television stories including the cover of Greater Nashville House and Home – all complemented with great social media. In addition to writing live spots for 102.5 The Game’s Willy Daunic and coordinating numerous television segments, FHM also created a landing page for the event with a clever “click here for tickets button” from TicketsNashville which we highly recommend.

Working with photographer Peyton Hoge since the 1998 Parade of Homes, Hoge and FHM’s McNulty have partnered on numerous magazine covers and photo spreads for Nashville area projects & media kits.
French County home, photo styling
The charming French Country home of Hughes-Edwards Builders was selected by Greater Nashville House & Home Magazine for their cover. FHM coordinated the shoot including photo styling with interior designer Jane Greenway. (Photo by Peyton Hoge)
Home tour chair Bryan Edwards was presented a 2-inch binder of news clippings from the 2012 Charity Tour of Homes by Forest Home Media.

July – Launch Party Pinterest and More!

At FHM’s official launch party, ideas for food and favors were culled from Pinterest earning the duo a clever cross-promoting food story covered by Nashville’s daily paper, The Tennessean. At the event held in the historic Forest Home Farms, for which the agency is named and the duo reside, Pella Windows & Doors Nashville General Manager Ben Talbot and tour chairman Bryan Edwards, Hughes-Edwards Builders,  presented checks to the local nonprofits who benefited from over $12,000, substantially more than any other area home tour. The launch event also garnered additional media coverage.

Charity Tour of Homes and event title sponsor Pella Windows & Doors presented a check for over $6,000 to one of the tour’s benefiting charities, Miriam’s Promise. (L to R: Bryan Edwards, Hughes-Edwards Builders/CTH chair, Debbie Robinson & Dietz Osborne of Miriam’s Promise, and Ben Talbot, Pella Windows & Doors.)

July – Social Media Campaign Nets Thousands

FHM partner Dana Tucker facilitated a huge social media campaign earning client Crest Cadillac – 4,500 new Facebook “likes and 4,000 “likes” for Crest Honda.

One of the Facebook updates from the successful Crest FB campaign showing an explosion of growth.

July – Video News Release for Vince Gill Concert

In order to announce and explain the merging of two popular charity benefits, FHM coordinated a video news release at the Country Music Hall of Fame and Museum for the fall Vince Gill Benefit Concert for Students Taking A Right Stand (STARS). The video featured Tennessee Titans Kicker Rob Bironas and country music singer/songwriter Chad Warrix and was filmed/edited courtesy of Harry Robinson, Robinson Productions. Check it out here:

Chair-ish The Night With Vince Gill & Friends benefiting STARS

August – Southern Living Magazine Feature

In 2011, one of Nashville’s premier builders, Castle Homes, produced the hugely successful Southern Living Showcase Home, for which FHM partner Nancy McNulty coordinated the PR. The stellar event earned Castle Homes the prestigious title of 2012 Southern Living Builder of the Year and a one page feature in the August Southern Living magazine which FHM helped to produce.

Castle Homes earned Southern Living Builder of the Year for 2012 earning a feature in the August magazine. Follow Castle’s build of the nation’s only 2013 Southern Living Idea House.

Photos by photographer Reed Brown and also of note, the gorgeous finish in the covered porch was created by Bella Tucker Decorative Finishes. Here’s a video explanation produced by Forest Home Media on the creative Modello Rug Project.

September – GRAMMY-nominated ALIAS’s CD Release & Party

Coordinating media coverage for the release of GRAMMY-nominated ALIAS Chamber Ensemble’s CD “Boiling Point: The Music of Kenji Bunch” was a great moment.

The GRAMMY-nominated ALIAS Chamber Ensemble released their second CD “Boiling Point: The Music of Kenji Bunch” in September.

Well-respected and beloved, the talented, all-volunteer music ensemble released their second CD with FHM helping announce, coordinate the launch party media and secure national reviews for the esteemed group.  Check out the CD on Amazon or iTunes!

September – Southern Living Groundbreaking

Building on the successful synergy from their 2011 Southern Living Showcase Home, Castle Homes is building the nation’s only Southern Living Idea House at Fontanel in Nashville in 2013. There has not be an Idea House in Nashville for over a decade. An official groundbreaking occurred in September with Southern Living Editor Lindsay Bierman and Publisher Greg Shumann attending – FHM helped coordinate media coverage.

Southern Living Editor Lindsay Bierman, Nashville Mayor Karl Dean and Castle Homes President Alan Looney at the groundbreaking of the nation’s only 2013 Southern Living Idea House at Fontanel.

In preparation for the 2013 event, FHM chronicled their visit to the  2012 Southern Living Idea House in Senoia, GA, also the setting for the hit AMC show “The Walking Dead.”  Follow the build of the 2013 charming farmhouse style home at Castle Homes.The Idea House opens to the public in June 2013. Here are highlights of the groundbreaking.

Groundbreaking Highlights of 2013 Southern Living Idea House at Fontanel, Nashville, TN

October – Consulting With The Area’s Top Design Blogger

Already a fan, Forest Home Media had the unique opportunity to consult in October with the area’s top design blogger, The Decorologist, on website SEO and marketing. Consistently earning honors as a popular “spot-on” blogger, color consultant and home stager, Kristie Barnett writes on a colorful spectrum (pun intended) of home ideas including one of our favorites, Grinch Green, an overview of Benjamin Moore shades of green.

The Decorologist, Kristie Barnett, ran into actress/dancer Julianne Hough (far right) with her pretty sisters at the Kings’ Chapel Parade of Homes and she blogged about design trends.

November – National HGTV Magazine Feature

Pitching to national media outlets is one of the many services of FHM. In September, HGTV magazine chose Forest Home Media client, Hughes-Edwards Builders for a feature article. FHM helped coordinate the photo shoot which highlighted the gorgeous French Country style home built by Hughes-Edwards Builders in the pretty Fairvue Plantation neighborhood north of Nashville.

Photographer Kyle Drier captured Bryan and Sharon Edwards in front of their charming French Country style home with their daughters for the December HGTV magazine.

 

The story hit the stands in November as part of their colorful December issue.

 

Bryan Edwards’ family was featured in front of the pretty French Country style home built by Hughes-Edwards Builders in the December issue of HGTV Magazine.

November – Vince Gill Concert Media Coordination

Country music’s consummate caring artist Vince Gill brought friends Sheryl Crow, Keb’ Mo’ and hit songwriter Natalie Hemby to the Country Music Hall of Fame & Museum for the fourth annual benefit for Students Taking A Right Stand.

Vince Gill brought special friends “Pontoon” hit songwriter Natalie Hemby, Sheryl Crow and Keb’ Mo’ to the fourth annual Chair-ish The Night With Vince Gill benefit for STARS (Students Taking A Right Stand).

Extensive coverage of the event was coordinated by FHM. The event raised over $100,000 helping the nationally recognized and evidenced-based resource for student assistance, training and professional consultation who assist youth, families and schools with prevention, intervention and treatment services addressing bullying, substance abuse, violence, and social and emotional barriers to success.

December – Creative Infographic Unveiled

Love, love a clever infographic and Forest Home Media, with graphic artist Bart Smith, created a great one for client Benchmark Realty contrasting the important differences between Benchmark and the traditional real estate agency.

The stark contrast between Benchmark Realty and the traditional agency is illustrated in the clever infographic.

 

Here’s our blog explaining the process.

Infographics Are A Cool Marketing Tool

December – Cover of House & Home Magazine

Coordinating a second magazine cover in 2012, a gorgeous Charleston single, built by Castle Homes, was selected as the charming Christmas backdrop for the magazine cover with FHM coordinating the photo shoot and write-up.

Castle Homes’s charming Charleston Single is the backdrop for the seasonal cover of Greater Nashville House & Home’s cover, coordinated by Forest Home Media, photography by Peyton Hoge, decor by Gabriel’s Garden in Brentwood, TN.

And there’s more! Check out Dana Tucker’s uber amazing company Bella Tucker Decorative Finishes for the latest on what’s cool, new and different with her artist husband, Brooks Tucker. Head over to NanceSense for the latest adventures of FHM partner Nancy McNulty.

Do you excel in a home-related industry and need help successfully connecting with your target audience?  Fill out the form below and let’s see if we can create a winning partnership.

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Filed Under: Cool Projects, Marketing Tips Tagged With: business marketing, content marketing, infographic, landing page, marketing tips, video news release

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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