From launching our new integrated marketing business in March to ending the year preparing for the nation’s only 2013 Southern Living Idea House (with a little Vince Gill sprinkled in), it’s been a year full of blessings and here are just some of the highlights of Forest Home Media’s first year of operation.
March – Integrated Marketing Firm Launch
The virtual “doors” were open as Forest Home Media redefines the traditional advertising and public relations agency.
Merging successful advertising elements of the past with the new media revolution, a powerful marketing fusion has been created engaging clients’ target audiences through content marketing. For the business owner, it is a very exciting and empowering time in the world of communications and customer engagement. We’ve been thrilled to unleash this concept. By year’s end, we’ve been fine tuning and focusing our energies specializing on home related industries from work just beginning with Kings’ Chapel premier neighborhood near Arrington Vineyards to Benchmark Realty which has set a new standard in the way a real estate agency operates.
April – Website Created For Top NJ Home Improvement Company
Capturing great stories and photos for a top New Jersey home improvement and renovation company was a great challenge for FHM partner Dana Tucker. Utilizing WordPress, Monk’s Home Improvements now has an easy-to-update website using great photos to tell the success stories of this busy company.
May – Charity Tour of Homes Media Blitz
FHM represented the year’s premier home tour, The Charity Tour of Homes, presented by the elite Master Custom Builders Council of Tennessee. Taking place from Gallatin to Leiper’s Fork, the tour buzz dominated the Nashville area earning multiple print, radio and television stories including the cover of Greater Nashville House and Home – all complemented with great social media. In addition to writing live spots for 102.5 The Game’s Willy Daunic and coordinating numerous television segments, FHM also created a landing page for the event with a clever “click here for tickets button” from TicketsNashville which we highly recommend.
July – Launch Party Pinterest and More!
At FHM’s official launch party, ideas for food and favors were culled from Pinterest earning the duo a clever cross-promoting food story covered by Nashville’s daily paper, The Tennessean. At the event held in the historic Forest Home Farms, for which the agency is named and the duo reside, Pella Windows & Doors Nashville General Manager Ben Talbot and tour chairman Bryan Edwards, Hughes-Edwards Builders, presented checks to the local nonprofits who benefited from over $12,000, substantially more than any other area home tour. The launch event also garnered additional media coverage.
July – Social Media Campaign Nets Thousands
FHM partner Dana Tucker facilitated a huge social media campaign earning client Crest Cadillac – 4,500 new Facebook “likes and 4,000 “likes” for Crest Honda.
July – Video News Release for Vince Gill Concert
In order to announce and explain the merging of two popular charity benefits, FHM coordinated a video news release at the Country Music Hall of Fame and Museum for the fall Vince Gill Benefit Concert for Students Taking A Right Stand (STARS). The video featured Tennessee Titans Kicker Rob Bironas and country music singer/songwriter Chad Warrix and was filmed/edited courtesy of Harry Robinson, Robinson Productions. Check it out here:
Chair-ish The Night With Vince Gill & Friends benefiting STARS
August – Southern Living Magazine Feature
In 2011, one of Nashville’s premier builders, Castle Homes, produced the hugely successful Southern Living Showcase Home, for which FHM partner Nancy McNulty coordinated the PR. The stellar event earned Castle Homes the prestigious title of 2012 Southern Living Builder of the Year and a one page feature in the August Southern Living magazine which FHM helped to produce.
Photos by photographer Reed Brown and also of note, the gorgeous finish in the covered porch was created by Bella Tucker Decorative Finishes. Here’s a video explanation produced by Forest Home Media on the creative Modello Rug Project.
September – GRAMMY-nominated ALIAS’s CD Release & Party
Coordinating media coverage for the release of GRAMMY-nominated ALIAS Chamber Ensemble’s CD “Boiling Point: The Music of Kenji Bunch” was a great moment.
Well-respected and beloved, the talented, all-volunteer music ensemble released their second CD with FHM helping announce, coordinate the launch party media and secure national reviews for the esteemed group. Check out the CD on Amazon or iTunes!
September – Southern Living Groundbreaking
Building on the successful synergy from their 2011 Southern Living Showcase Home, Castle Homes is building the nation’s only Southern Living Idea House at Fontanel in Nashville in 2013. There has not be an Idea House in Nashville for over a decade. An official groundbreaking occurred in September with Southern Living Editor Lindsay Bierman and Publisher Greg Shumann attending – FHM helped coordinate media coverage.
In preparation for the 2013 event, FHM chronicled their visit to the 2012 Southern Living Idea House in Senoia, GA, also the setting for the hit AMC show “The Walking Dead.” Follow the build of the 2013 charming farmhouse style home at Castle Homes.The Idea House opens to the public in June 2013. Here are highlights of the groundbreaking.
Groundbreaking Highlights of 2013 Southern Living Idea House at Fontanel, Nashville, TN
October – Consulting With The Area’s Top Design Blogger
Already a fan, Forest Home Media had the unique opportunity to consult in October with the area’s top design blogger, The Decorologist, on website SEO and marketing. Consistently earning honors as a popular “spot-on” blogger, color consultant and home stager, Kristie Barnett writes on a colorful spectrum (pun intended) of home ideas including one of our favorites, Grinch Green, an overview of Benjamin Moore shades of green.
November – National HGTV Magazine Feature
Pitching to national media outlets is one of the many services of FHM. In September, HGTV magazine chose Forest Home Media client, Hughes-Edwards Builders for a feature article. FHM helped coordinate the photo shoot which highlighted the gorgeous French Country style home built by Hughes-Edwards Builders in the pretty Fairvue Plantation neighborhood north of Nashville.
The story hit the stands in November as part of their colorful December issue.
November – Vince Gill Concert Media Coordination
Country music’s consummate caring artist Vince Gill brought friends Sheryl Crow, Keb’ Mo’ and hit songwriter Natalie Hemby to the Country Music Hall of Fame & Museum for the fourth annual benefit for Students Taking A Right Stand.
Extensive coverage of the event was coordinated by FHM. The event raised over $100,000 helping the nationally recognized and evidenced-based resource for student assistance, training and professional consultation who assist youth, families and schools with prevention, intervention and treatment services addressing bullying, substance abuse, violence, and social and emotional barriers to success.
December – Creative Infographic Unveiled
Love, love a clever infographic and Forest Home Media, with graphic artist Bart Smith, created a great one for client Benchmark Realty contrasting the important differences between Benchmark and the traditional real estate agency.
Here’s our blog explaining the process.
Infographics Are A Cool Marketing Tool
December – Cover of House & Home Magazine
Coordinating a second magazine cover in 2012, a gorgeous Charleston single, built by Castle Homes, was selected as the charming Christmas backdrop for the magazine cover with FHM coordinating the photo shoot and write-up.
And there’s more! Check out Dana Tucker’s uber amazing company Bella Tucker Decorative Finishes for the latest on what’s cool, new and different with her artist husband, Brooks Tucker. Head over to NanceSense for the latest adventures of FHM partner Nancy McNulty.
Do you excel in a home-related industry and need help successfully connecting with your target audience? Fill out the form below and let’s see if we can create a winning partnership.
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