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Video QR Code Linked For Southern Living Idea House Builder

June 29, 2013 By Nancy McNulty Leave a Comment

QR Codes continue to be a great way to share good information on a product, service or event, and this week, we unveiled a cool project related to  Castle Homes, builder of the nation’s only Southern Living Idea House, opening at Fontanel today using the QR Code for a video.

Two years ago, we contemplated the idea of using the QR code on a home tour in the Brentwood area but hesitated because our target demographic was not using the QR Code. No one I knew, beyond social media types, at that time had the reader on their smart phone so why bother with that technology and take up space on your brochure or sign with it?

Now exactly 24 months later, thanks to the smart real estate industry, our consumer group has been trained to find more information on a home by scanning with their phone.

Forest Home Media client Castle Homes was seeking an opportunity to showcase unique building and design elements on this incredible Idea House which they had spent months meticulously building northwest of Nashville. We wanted to provide our consumer with pretty ways to achieve Southern Living qualities in their own home while providing a bit of info on Castle Homes, Southern Living’s Custom Builder of the Year – 2012.

With the help of graphic artist Bart Smith, we wrote and designed a brochure with the QR Code and putting it on a 6 x 10 inches card format so it fits perfectly into an upright plastic container for our on-site display at the Resource Center of the Idea House and printed by David McQuiddy, McQuiddy Printing.

Here’s a look at the card-style brochure:

CH Brochure - QR side We produced the dreamy video using Alec Klapper, BluEYEdea Media. We had SO much information including an interview with Southern Living Idea House Project Manager Frank Craige. Condensing to around two minutes was crucial but challenging. Take a look at the just released video and let me know what are your favorite Southern Living inspired building and design ideas.

The Idea House has opened to the public today and we are tracking our views and website traffic. This marketing tool is definitely helping bring another fun dimension to the experience. And, when sharing my excitement with one of my marketing colleagues at Nashville-based JTMarCom, VP Christine Taylor said she used the QR Code on a cupcake to promote a Las Vegas tire related event for GT Radial. Just had to include her Pinterest photo here.

QR Code Cupcakes for GT Radial by JTMarCom.
QR Code Cupcakes for GT Radial by JTMarCom.

We’d love to see your unique and successful uses of the code. Drop us a line or post a link.

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Filed Under: Client News, Cool Projects, Marketing Tips Tagged With: Marketing With QR Codes, QR Code, Southern Living builder QR Code, Video Linked QR Code

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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