Email marketing may well be the most effective, lowest cost marketing tool available to business owners today. Are you taking advantage of this free resource? If you are building your email list correctly, you have created an email sign up form on your blog, website, and other platforms you have established across the web. Copyblogger, our go to source for best practices in content marketing has some great tips for building your email marketing list. People who sign up for your list are asking for more information about your company, they are giving you permission to market to them. These are people who want to stay in touch with your company.
The email platform we recommend to our clients is a free service through MailChimp.
MailChimp is a user-friendly email platform built for business owners and not for computer programmers. From the first time you log in to create your account you will see that MailChimp will easily guide you through the steps of creating and managing your own mail campaigns.
They have beautiful designer templates that can be customized with your logo, photos and links to your website or blog.
You can literally drag and drop your photos right into the template. They offer easy to read reporting that will track opens and click-through rates. And it is all free until your reach 2000 email subscribers. Then you can easily switch to one of their very competitively priced plans.
We recently used MailChimp to send out invitations to our Forest Home Media Launch party. We were able to introduce our list subscribers to some of our services, feature some of our recent projects, and include the launch party invitation details with a link to RSVP right from the email.
We had a great turnout for our party and give a lot of the credit to the awesome free email tool from MailChimp.
If you would like to talk to us about setting up an email marketing campaign for your company. Please contact us by filling out the form below. We would love to hear form you.