Creating Effective Facebook Posts

How many times have you seen on Facebook, “great job,” “congrats,” “you were so awesome last night,” “loved your work”?

These are the kinds of comments  which drive the FHM media relations team nuts! What show, painting, newspaper article, are you talking about?  If you have been kind enough to visit someone’s Facebook wall to remark positively on a life event, do your friend or colleague the favor by posting enough information to make the ultimate connection.  And, if you can tag the actual Facebook event in your post, that’s just genius!

Forest Home Media recently coordinated media for the  ALIAS Chamber Ensemble’s Arts & Flowers benefit.  It was important in each Facebook mention to give enough information to direct people to connect. In the example below, during Nashville drive time, a top radio station announcer was giving away tickets to the event which ultimately supports the fall concert series.

I prefer to thank an individual via the organization’s Facebook page but at this time, Facebook isn’t allowing that sort of tagging in a post.  Therefore, I had to generate the shout out. However, seek any opportunity to post website link on the organization’s page so you are driving people to the origin and not necessarily yourself.  Here is another example:

 

I call actions such as these – the cross-promote.  The cross-promote is when you via one activity promote another activity.  The full circle promote is even more exciting as you promote numerous angles bringing it all back home to your original goal.

At the end of the day, if you are going to be nice enough to pay someone a compliment, the ultimate thanks is to help that person get out the word.

Do you feel like you are missing opportunities to promote your business, event or cause? If so, give us a shout here.