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Nashville Designer Show House PR

March 6, 2017 By Nancy McNulty

The House for Hope Designer Show House, built by FHM client Carbine & Associates, has officially opened its doors for tour daily through March 12 from noon to 5 p.m. in the new boutique community Southern Preserve in Franklin, Tennessee. Forest Home Media is proud to be the PR company of record for the year’s top home event!

Home Lifestyle Specialist

For over two decades, I’ve had the pleasure of working with talented builders and designers with the goal of inspiring tour visitors and benefiting many worthy causes.  The House for Hope takes all this up 1,000 notches with 15 Southeastern design tastemakers and Carbine dedicating the home sale proceeds to area children’s charities – estimated at $100,000.

House for Hope History

The entire project is a way to honor Carbine & Associates’ 30th anniversary of building. Instead of a big party, however, Carbine’s project will have a huge impact on our community and I can’t be more proud of this company. They have done so much over the years including building an Operation FINALLY HOME for a decorated war veteran in Kings’ Chapel community.  Here’s a video we put together with company president, James Carbine.

Rock Star Design Tastemakers

Dana Tucker, FHM creative consultant who originally co-founded the company, helped assemble the team of design tastemakers from a four state area.  Here is a clever video we put together highlighting the room designers. And, kudos to FHM New Media Manager Geinger Hill, a video and photography wizard!

We work with soooo many great media outlets and bloggers throughout the Southeast. Nationally, the collaboration with Domino was a result of regular PR trips to NYC to build these relationships.  Check out the PR recap I did for my monthly column for The Southern C here, Modern Day PR:  Leveraging Creativity To Ignite Buzz. It is all about this project.

Alyssa-Clough-Domino-Magazine, Nancy-McNulty-Forest-Home-Media
After meeting Domino’s Alyssa Clough in NYC in October 2016, loved getting to host her at the House for Hope Designer Show House.

Domino magazine at House for Hope

Domino’s Associate Social Media Manager Alyssa Clough came down to attend the media blogger preview and first stopped by WTVF’s Talk of the Town.  She then hosted an incredible Facebook Live on Domino’s page previewing the home and meeting several of the talented designers in their rooms.  Check out the tour below which begins with Kristen Carbine.

Alyssa-Clough-Domino-magazine, Meryll-Rose-Talk-of-the-Town
Before heading to the House for Hope, Domino’s Alyssa Clough joined Talk of the Town’s Meryll Rose for an in-studio segment. Be sure you pick up their spring magazine!

Home Lifestyle Media Or Bloggers

If you are within the Nashville vicinity and want to visit the House for Hope Designer Show House before it closes March 12, just send me an email at nancy@foresthomemedia.com. We have such a terrific Nashville area pool of talented bloggers and media and would love to add to it. And,  I just have to share the gorgeous, latest issue of Greater Nashville House & Home magazine which features the show house’s covered porch by J & K Design Studio.   Forest Home Media is now celebrating its fifth anniversary and this project is just the icing on the cake! Come see us!

House For Hope, Greater Nashville House & Home Cover
You can’t tell from the pic, but it was one of the coldest days of 2017 on this porch!  The current cover, the House for Hope Designer Show House, built by Carbine & Associates, has two porches designed by J & K Design Studio. (Photo by Peyton Hoge)

 

 

Filed Under: Public Relations Tagged With: Alyssa Clough, Carbine & Associates, Domino magazine, home lifestyle bloggers, home lifestyle media, home tour, House for Hope Designer Show House, Meryll Rose, PR, Talk of the Town, The Southern C

Southeast Interior Design Tastemakers & Social Media Influencers Selected For House For Hope

March 10, 2016 By Nancy McNulty

Interior design tastemakers and social media influencers from throughout the Southeast have been selected for the Nashville area’s inaugural House for Hope Designer Show House partnering with builder, Carbine & Associates, with a goal of yielding over $100,000 for children’s charities.  Forest Home Media is serving as the project public relations and marketing team.

2016 House for Hope, Carbine & Associates, rendering by Ben Johnson Illustrations
Modern Farmhouse in style, the 2017 House for Hope Designer Show House takes place in March with a rock star team of Southeast interior design tastemakers.

Builders of the 2013 Traditional Home magazine and the HGTV® Smart Home in Nashville, James Carbine, president of Carbine & Associates, said the home event will be one of the first of its kind in the nation and located in a new Williamson County neighborhood, Southern Preserve.

“Some of the most creative designers from a four state area are lending their time and talents to this inspirational home tour which will impact the lives of so many young people,” Carbine said. “As part of our company’s 30-year anniversary in building, rather than hosting a big party, we are pleased to be giving back to our community through the nonprofit 501(c)(3), House for Hope Foundation, and for the first time are partnering with a creative team of this caliber.”

House for Hope Design Team, Carbine & Associates, Photo by Geinger Hill, Forest Home Media
(Photo download at CarbineAndaAsociates.com/media-room) Left to right: Jamin and Ashley Mills, The Handmade Home; Colleen Locke, Trot Home; Gina Julian, of Gina Julian; Meg Kelly, Pencil and Paper, Co.; KariAnne Wood, Thistlewood Farm; Julie Couch, Julie Couch Interiors; James Carbine and Daryl Walny, Carbine & Associates; Kara Blalock, Lauren Blalock, ReFresh Home; Chad James, Chad James Group; Lori Paranjape, Redo Home & Design; Rhoda Vickers, Southern Hospitality; Angie Forte and Jerome Farris, Peddler Interiors. Not pictured, Lucy Farmer, Lucy’s Inspired and Kristie Barnett, The Decorologist. Photo by Geinger Hill, Forest Home Media)

The 2017 House for Hope Designer Show House team includes: Kristie Barnett, The Decorologist, Nashville, TN; Kara Blalock, Lauren Blalock, ReFresh Home, Franklin, TN; Julie Couch, Julie Couch Interiors, Nashville, TN; Lucy Farmer, Lucy’s Inspired, Birmingham, AL; Angie Forte, Jerome Farris, Peddler Interiors, Murfreesboro, TN; Chad James, Chad James Group, Nashville, TN; Gina Julian, Gina Julian, Nashville, TN; Colleen Locke, Trot Home, Nashville, TN; Jamin and Ashley Mills, The Handmade Home, Montgomery, Alabama; Lori Paranjape, Redo Home & Design, Franklin, TN; Rhoda Vickers, Southern Hospitality, Atlanta, GA; KariAnne Wood, Thistlewood Farm, Kentucky.

Daryl Walny, Carbine’s vice president of operations, said almost half a million people follow the design team on Instagram and Facebook with hundreds of thousands of page views per month for their personal websites and blogs; it will be an exciting journey until the home is open for tour.

“We are interested to see the different and inspiring perspectives of these unique designers. From website blogs to social media posts, the entire project will have so many creative elements,” Walny said.

Located off Lewisburg Pike in the new Franklin neighborhood of Southern Preserve, the over 4,200 square foot home is a beautiful Modern Farmhouse with a painted brick exterior, covered porches, gourmet kitchen, four charming bedrooms, a children’s playroom and game room.

The House for Hope Foundation was begun in 1993 by Carbine, his brother, the late Denzel Carbine, and the Carbine team. Over the years, numerous subcontractors and vendors have joined Carbine in building beautiful homes with 100% of the proceeds helping area children’s charities. This will be the first time a building team has partnered with multiple interior design creatives.

The House for Hope Designer Show House will be open for tour in March. Follow the build at www.CarbineAndAssociates.com.

Here’s more information on the House for Hope and Southern Preserve.

 

Filed Under: Blog, Cool Projects Tagged With: Carbine & Associates, Chad James Group, City Farmhouse, Co., Designer Show House, Gina Julian, home tour, House for Hope Designer Show House, Julie Couch Interiors, Lucy's Inspired, Peddler Interiors, Pencil + Paper, public relations, Redo Home & Design, ReFresh Home, Southern Hospitality, Southern Preserve, The Decorologist, The Handmade Home, Thistlewood Farm, Trot Home

PR Field Trip To TN Governor’s Residence

December 20, 2014 By Nancy McNulty

We’re all about the home….garden and food! As home lifestyle industry PR/marketing professionals, Forest Home Media took some #influencers on the ultimate Tennessee home field trip last week – the Governor’s Residence in Nashville with a tour by First Lady Crissy Haslam. We love grabbing our creative friends for fun outings and were happy to have along garden lifestyle expert Carmen Johnston, Nashville Entertainment Journalist and TV Host Kelly Sutton and NYC PR practitioner Jennifer Zawadzinski (whose firm reps Pinterest, Instagram and Facebook).

Before I share the highlights, I need to disclose I FORGOT my dreamy camera and all pics captured with my iPhone.  Yes, this can be done (and better than below), check out this tour of the White House by acclaimed photog Brooks Kraft – White House Tour with an iPhone 6 for some great tips!

 

Forest Home Media, Governor's Residence Tour, Nashville, TN
Forest Home Media hosted Carmen Johnston, Carmen Johnston Gardens, Jennifer Zawadzinski, NYC PR rep, with Nashville Entertainment Journalist Kelly Sutton for a visit to the Governor’s Residence and tour with First Lady Crissy Haslam, middle, with FHM Partner Nancy McNulty, second to right! We chose our favorite tree, located on the sun porch, themed to all things East TN wonderful.

Years ago as a state agency spokesman and member of the governor’s information staff, I had the opportunity to visit this beautiful home regularly and I was SO happy to see the integrity of the property and the beauty of the home as been nonpartisan-ly maintained over the years.

Stepping into the foyer of the Georgian-style home, the checkerboard foyer always makes me SO happy. The staircase is wrapped with garland, and, throughout the downstairs area, there are multiple trees decorated for Christmas including ones representing Middle, West and East Tennessee. Even though I’m Middle Tennessee born and bred, the East Tennessee tree was my fav.

 

Forest Home Media, PR Field Trip To TN Governor's Residence, Nashville, TN
The Georgian style Governor’s Residence sits majestically off Franklin Road, south of Nashville.

 

Forest Home Media, TN Governor's Residence, Nashville, TN

Forest Home Media, TN Governor's Residence, Nashville, TN

Dickson, Tennessee ornament artist Jim Marvin’s work was on full display and no rest for me until I have some of his holiday work. Nationally recognized, love knowing that the “Tennessee Christopher Radko” has an outlet just down the road from our Forest Home office.

Forest Home Media, TN Governor's Residence, Nashville, TN

Forest Home Media, Dining Room, TN Governor's Residence, Nashville, TN

 

The First Lady gave us a magical tour. We were all so impressed by the measures she’s taken launching school field trips, cultivating a garden with the harvest used for dinner parties and the way in which she has graciously embraced the wonder of Tennessee and displayed it in this beautiful home. We stepped outside for the tour of the garden while reporter Kelly Sutton interviewed the First Lady here for Williamson Source.

 

Garden Lifestyle Expert & Southern Living Contributing Editor Carmen Johnston visit the garden at the Governor's Residence in Nashville with Forest Home Media.
Garden Lifestyle Expert Carmen Johnston visited the gardens of the Tennessee Governor’s Residence as a guest of Forest Home Media.

 

Forest Home Media, TN Governor's Residence, Nashville, TN

 

Forest Home Media, TN Governor's Residence Garden, Nashville, TN
Ornamental Peacock Kale and white kale in the garden of the TN Governor’s Residence. No, we didn’t recognize these. Our thanks to Tommy Johnston, Woodruff’s Chief Grower and hubs of Carmen Johnston.

The First Lady is heading up a green house construction project on the 10-acre estate. We can’t wait to visit again to see project complete. The Governor’s Residence is a Tennessee wonder and be sure to tour if you get a chance. More info here!

And before the tour is complete, there has to be a Nashville celebrity sighting! This vintage pic of Elvis Presley caught our eye.  The First Lady shared a charming story that Elvis dated the daughter of Governor Buford Ellington for two years and visited the residence bowling on the top floor bowling alley – what?! This little known story was backed-up when the flooring was removed to reveal a bowling alley.  Part of the floor is framed here as well as a cute pic of the young couple!

Forest Home Media, section of a bowling alley in TN Governor's Residence, Nashville, TN

Forest Home Media, Elvis Presley picture, TN Governor's Residence, Nashville, TN

 

Forest Home Media has just completed the uber successful Kings’ Chapel Parade of Homes outside Nashville. To stay up on the our latest adventures and to find out how you can be a part – connect with us on Facebook! 

Filed Under: Public Relations Tagged With: Carmen Johnston Gardens, Crissy Haslam, Governors Residence, home tour, Jennifer Zawadzinski, Kelly Sutton, TN First Lady

Hampton Designer Showhouse Home Tour

August 18, 2014 By Nancy McNulty

As home lifestyle industry PR/marketers, staying up on the latest in home design and building is a must. Recently, I had the chance to tour ,with my PR colleague, Jennifer Zawadzinski, the uber chic, idea-filled 2014 Hampton Designer Showhouse in Bridgehampton, New York, benefiting Southampton Hospital and presented by Traditional Home magazine and open daily through September 1. (Note, the home tour allowed visitors mobile phone pics only.) Hampton Designer Showhouse Tour, Forest Home Media, Nashville, TN Hampton Designer Showhouse Tour, Forest Home Media, Nashville, TN So JZ’s first observation was how do you harness the creative talent of over 25 top interior designers into one beautiful home that makes sense. After being part of the PR team for the 2011 Nashville Southern Living Showcase Home, built by top Nashville builder, Castle Homes, I knew this could be accomplished with a smart person at the helm. On the day of our August tour, we lucked upon meeting this diplomat and design powerhouse who helped shepherd designers through the process, Greg McKenzie, of Greg McKenzie Design.

Nancy McNulty, Greg McKenzie, Hampton Designer Showhouse, Forest Home Media, Nashville, TN
FHM Partner Nancy McNulty with Hampton showhouse designer Greg McKenzie. Visit his website or  Facebook page for a true look at his dreaminess.

McKenzie served as the project design team coordinator and also created the gorgeous library and laundry room. He’s a repeat contributor to the Hampton Designer Showhouse brand.

Hampton Designer Showhouse, Library Mirror, Forest Home Media, Nashville, TN
Killer library vignette includes embroidered grasscloth & antiqued mirror from Guastavo Olivieri Antiques.

The stunning, shingle home was built by Paramount Custom Homes. Their quality and detail was impressive and spectacular, but, P.S. fellows, you are amazing builders and need new head shots, like yesterday, which reflect the multimillion-dollar amazingness of your home. Certainly, Paramount has a plethora of signature building elements, but, one must-see is incorporating the wine room into the dining space. Convenience and art are merged as a great way to display a collection. A Montauk privacy fence also uses this same idea for an art installation – pictured below as well. We saw this chandelier early in our Hampton visit at Gansett Lane Home which I chronicled on Instagram. The three-tiered piece reflects the cluster of three-dining tables for awesome symmetry and cool continuity!

Hampton Designer Showhouse, Forest Home Media, Nashville, TN
Wine room is woven into the dining room design of the 2014 Hampton Designer Showhouse.

Hampton privacy fence with art, Forest Home Media, Nashville, TN   Here are some of my favorite design elements of the home. Pops of color are the key to inviting and memorable design. Many of the rooms had a soothing palette of Farrow & Ball in muted tones with vivid use of lime green, orange and navy creating a most memorable impression. Forest Home Media seeks to incorporate this technique in photos used for magazine covers and newspaper centerpieces. And, think about it, you achieve that beautiful creamy, dreamy palette  and then you can change your setting with a pop of color as the season and whim suits you.

Hampton Designer Showhouse Kitchen, Forest Home Media, Nashville, TN
An impressive carrera marble island dominates the kitchen with delicious lime accent pieces.

Carrera marble is still king in the kitchen. The home has a sensuous slab of marble, and, yes, I had to drag my hand across the waterfall edge. Farrow & Ball’s “Comforth White” No. 288 in Estate Emulsion is the palette for the room with a yummy shade of lime woven throughout the accessories and generous banquette. Design of the space is credited to Gary Ciuffo, Ciuffo Cabinetry. Hampton Designer Showhouse, Forest Home Media, Nashville, TN Trends I loved include lacquer, high-gloss finish on most of the cabinetry and on several pieces throughout the home including the bar below. The cleanliness of this finish always calls to me. Hampton Designer Showhouse, Forest Home Media, Nashville, TN Hampton Designer Showhouse, Forest Home Media, Nashville, TN And, must give a shout out to our 2013 Southern Living Idea House decorator Phoebe Howard. After working with her on this project, also built by Castle Homes, expectation was for a light, airy, inviting space and Howard did not disappoint with her bedroom’s use of Farrow & Ball “Skylight” No. 205 in Estate Emulsion. Hampton Designer Showhouse, Forest Home Media, Nashville, TN If you’d like, follow my adventures on Instagram, Twitter and our Forest Home Media Facebook page. In December, Forest Home Media will be coordinating PR for Nashville’s premier home tour, the Parade of Homes, which returns to the bucolic Arrington neighborhood of Kings’ Chapel, just south of Nashville. Stay tuned, and, if you are a home lifestyle industry writer and would like to be on our blog or media roll for this event, drop us a note.

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Filed Under: Blog, Cool Projects Tagged With: carrera marble, Farrow & Ball, Greg McKenzie, Hampton Designer Showhouse, home building, home decor, home design, home ideas, home tour, interior design, Phoebe Howard

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what others say:

"Forest Home Media and Nancy were our hands and feet on the ground to execute a flawless media day open house for the HGTV Smart Home 2014 in Nashville. Starting with a strategic end goal in mind, she knew all the right people to contact, all the right outlets to tap and all the right resources to utilize in creating an amazing event for HGTV. In fact, it generated more local and regional buzz for this project than any Smart Home prior. Nancy is anything but cookie-cutter with custom, solutions-oriented approach producing winning results every time." - Kristin Alm, Director Corporate Communications, Scripps Networks (HGTV) To read more client reviews click HERE

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Forest Home Media

A content marketing and public relations firm in Nashville, TN. We work with home related businesses like builders, land developers, communities, real estate brokers, interior designers, home bloggers, and home related service professionals. We build brands on line and in real life.

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