Nancy McNulty - 4/13 - Forest Home Media | Content Marketing

The Fabulous Beekman Boys Country Living Fair Interview

June 7, 2015 By Nancy McNulty

Forest Home Media intern Elizabeth (Lizzy) Tennessee Davis, Junior/Communications at University of Tennessee, Knoxville, Tennessee, also contributed to this post.

Note: Big thanks to Rosemary Palmer, Not Just Paper & Paint, and Deneen Glidwell, DreamingInColor, for connecting me with the Beekman Boys 1802. Thank you Josh Kilmer-Purcell and Brent Ridge for your time. (PS, you are both fabulous!)

Forest Home Media in April went to Nashville’s Country Living Fair, in Lebanon. We so appreciate Country Living magazine for partnering with Forest Home Media in hosting the Nashville Influencers, homelifestyle media and blogger group, at this awesome event.

Thanks to Rosemary Palmer and Deneen Glidwell, we arranged a meet up with the Beekman Boys 1802, who are Cooking Channel TV personalities, store owners, and bestselling cookbook authors. (We are getting ready to host a dinner for Southern Living Contributing Garden Editor Carmen Johnston with their yummy recipes so look for that post!)

They joined us for a Periscope live stream interview with Forest Home Media Partner, Nancy McNulty. Here’s an excerpt from that interview.

Fabulous Beekman Boys, Brent Ridge, Josh Kilmer-Purcell, Country Living Fair, Forest Home Media, Nashville, TN — Brent Ridge and Josh Kilmer-Purcell prepare a delicious bruschetta from their cookbook at the Country Living Fair outside the Nashville area in April.

So what are you doing at the Country Living Fair?

Josh: Well we come to every Country Living Fair. Today we are doing a cooking demo. This time it’s three exciting ways you can make bruschetta.

What is great about your recipe?

Josh: This recipe is very easy and tasty.

Brent: Most of the recipes from the book are very garden oriented and garden season is coming up. You can look up what you can make from you garden and the book will give you recipes for that item.

Do you all have a garden?

Brent: Yes we do! We grow about 80% of what we eat.

Tell us about you and Country Living. Do you have a contract with them?

Brent: No we just love them. They have been so good to us. We are excited about September because our first design book is coming out with Country Living.

Have you been here before?

Brent: Yes we have been here before. We love Nashville!

Josh: Yes we love it!

What is your favorite thing about Country Living Magazine?

Brent: You know it just speaks to everything we are interested in. Like the types of food and décor they feature.

Josh: It’s sophisticated country.

Has Country Living come to your house before in New York?

Brent: Oh yes! It was 2010.

Josh: We were the holiday cover, the Christmas issue.

Brent: I think it’s still on their website.

Josh: They do great things with our cookbook. A lot of the recipes are in the back of issues.

You’ve got a design book coming out in September?

Brent: Yes it’s called Beekman 1802 style the attraction of opposites.

When will it premiere?

Brent: It will premiere at the Country Living Fair in Columbus Ohio.

I have been to your store in Sharon Springs New York and I love it! Are you coming out with any new products soon?

Brent: We have launched a new furniture collection, Beekman 1802.

So tell me a little about your drizzle – my personal fav!

Josh: The fig and elderberry drizzle is one of our biggest sellers. People love it. I’ve always loved it, but people seem to be obsessed with it.

Brent: Yes, you can drizzle it over cheese, salad, fruit, or almost anything.

How do people get your things?

Josh: Beekman1802.com, which has everything. You can also get our pasta sauces at Target, and 25% of the profit goes back to small farms.

Can you tell us more about yourselves?

Josh: We still have our show on the Cooking Channel, and well we were two city guys who learned how to become farmers.

Brent: Yeah, I was a physician before and then I went back to business school. I also worked with Martha Stewart.

The duo has a beautiful Instagram for which Josh says they personally maintain and curate content. (#impressive) For more of our adventures at the Country Living Fair check out our interview with Country Living Editor Rachel Hardage Barrett! And, to learn more about the Fabulous Beekman Boys, click on the links throughout the story.

Next up for Forest Home Media, we help launch Music City’s newest signature home event, the Nashville Symphony Show House. We are hosting over 50 home regional and Nashville area lifestyle bloggers and media throughout the event. Visit Castle Homes website for more info and find out about this home tour which is being called music to the eyes!

If you want to join us at this week’s media/blogger sneak peek & garden party on Wednesday, June 10, the Nashville Influencers will be there! We have a few spots left. Carmen Johnston Gardens and PBS/NPT Volunteer Gardener Troy Marden will be joining us as well as the amazing home’s design and building team. The iconic Miss Daisy King will be creating a delicious garden party. Email geinger@foresthomemedia.com for more info and connect with us socially!

Interview with Country Living Editor Rachel Hardage Barrett

May 27, 2015 By Nancy McNulty

Forest Home Media intern Lindsey Locke Anderson, Junior/Communications at Samford University, Birmingham, Alabama, also contributed to this post.

Forest Home Media in April partnered with Country Living magazine and hosted the Nashville Influencers group at the Country Living Fair: Nashville. Founded by FHM, the Nashville Influencers is a creative consortium of area media and bloggers sharing a passion for home lifestyle – home, garden and food! WTVF Talk of the Town Host & Nashville Influencer Meryll Rose, arranged a meet up with the editor of Country Living magazine, Rachel Hardage Barrett, who joined us for a Periscope live stream interview with Forest Home Media Partner, Nancy McNulty. Here’s an excerpt from that interview.

What are some of your favorite things you’ve learned about the Nashville area?

I am so excited to be here in Nashville because I grew up in Tennessee. Tennessee has so much going on, and Nashville has so much good energy with so many creative types. There are all these great artisans popping up, and we were looking for a good location. To me, it was a no-brainer. Hopefully we have sort of proven that to everyone. There are so many great vendors from this area, but also I think forty other states are represented as well!

Social media wise, what do you think helps you gain the most followers or readers?

Facebook is huge for Country Living magazine, and our digital team is constantly fascinated by the Facebook algorithms. I love Facebook too because it is always an instant interaction. We will put a room up online and we think we know how readers will react, and, suddenly, we have 25,000 likes. Then, we will put a room up that we know readers will love, and then they don’t! It is an interesting way to instantly gauge reactions. Instagram is great, too.

So if folks want to follow you how should we find you?

I adore Instagram. I post probably sixty percent baby photos. I am also on Facebook and, eventually, I will get to Twitter.

So, do you like to take photos?

Yes, it’s fun. When you do this for a living, you always want to snap pictures and be able to appreciate what other people create like these perfect booths and venues….I am constantly snapping things that we produce but also things to admire.

Forest Home Media & the Nashville Influencers focus on home, food, and garden. What is your passion – home, food, or garden?

I would say home. I have a lot of random decorating I do. It is hard to choose, but that is what we focus on here at Country Living. Garden also feeds into that, and you are constantly putting a meal on the table every single night. But, I love decorating and can’t get enough of that. When I am killing time, I love reading decorating magazines.

How do you work with bloggers?

We feature a lot of bloggers’ houses. People put so much into their homes and I love being able to see into them… We might stumble across a vintage house through a blog and then reach out. I’m also definitely sensitive to what I see. There will be stuff all over Pinterest, and then I’ll see it in a magazine, and I’ll want to make sure we give credit to bloggers. We are very diligent about doing that.

The number one question: How do you get into Country Living magazine?

Send us an email. We try to read every single email. Ours style director is Jami Supsic. Her email is jsupsic@hearst.com. Use your iPhone to take pictures… there are never too many shots. More pictures are better… we are always looking to build our shot list. Usually when we shoot a house we have 8-12 key shots. Please just send us pictures to that email address and hopefully someone will get back to you.

Next up for Forest Home Media is the Nashville Symphony Show House Sneak Peek Tour and Garden Party with Southern Living Contributing Garden Editor Carmen Johnston, PBS Volunteer Gardener Troy Marden, and the iconic Miss Daisy King. Contact us via geinger@foresthomemedia.com if you are an area writer and would like to join us on Wednesday, June 10 from 10 a.m. until noon. The event is free but we do have limited spots. Built by Castle Homes, 2012 Southern Living Custom Builder of the Year, CLICK HERE for more information of the project and event tickets. The home is open for tour daily June 12-28, 2015.

Periscope Marketing 101

April 16, 2015 By Nancy McNulty

There’s a potential game-changer in the world of marketing and technology now in its third week since being released called Periscope. Twitter introduced the new live streaming app and Forest Home Media is committing to broadcasting useful PR/marketing tips for the next two weeks! We’ve outlined our topics at the end of this blog. If you haven’t heard of Periscope yet and need to know more, CLICK HERE for a great tutorial.

The Forest Home Media team thinks this live streaming opportunity will continue to develop and be a great avenue for companies and events to provide their own voice. (And, we can’t even fathom what happens during breaking news.) As you stick your toes in the water of this new technology, here are some tips as you get started.

Nancy McNulty, Periscope, Forest Home Media — Our first Periscope broadcast was a test run at the Nashville Symphony Show House, being built by Castle Homes and open for tour June 12-28.

Periscope Signage, Forest Home Media, Nashville, TN — Using signage helps viewers connect with you post Periscope broadcast.

Periscope Marketing Tips

Let’s start with the assumption you’ve already downloaded the app to your iPhone. (Plans for Android are in the works so stay tuned.) Here are our first steps toward your first successful broadcast. And, be sure you start with your phone fully charged!

As with any new social media channel, from Instagram to Pinterest, you want to go ahead and grab your username before yours is taken. Once you’ve acquired your name, place your finger over the content to easily edit the information that was imported from your Twitter account. Be sure you add your website if applicable. At this time, the option to revise your name doesn’t exist.
Don’t press Broadcast button unless you are ready! We’ve watched a national mag do this and several other folks have made this mistake. Maybe one of us…but we’ll never tell!
Go ahead and find folks to follow. We’d love for you to give Nancy McNulty, Dana Tucker, Geinger Hill and Forest Home Media a follow to keep up with the latest! When first logging in, we did NOT follow everybody we follow on Twitter. You’ll be overwhelmed. Take a look at our list or someone else’s for inspiration. My list is media/blogger/public influencers heavy and Dana Tucker is on the search for bloggers & other creative types. I’ve also been intrigued by a British guy named Mark Shaw. He’s been broadcasting some great Periscope tips. (Be sure you turn off your notifications or sound especially if you’re following people in international time zones – ie. – Mark Shaw woke me up in the middle of the night!)
Contemplate offering content in your broadcast that is helpful, interesting and supports your brand or identity. The first week of what’s in your fridge or purse is waning. And actually, if you are broadcasting and someone asks that, it’s considered code for you are boring people!
Select a name or headline for your broadcast that offers an explanation and be sure to deliver on that title. As with blog titles, it is a good idea to use a list, like top 5 ideas, etc. Also a good idea is “find out, how to, mistakes not to make.” Again, what’s a topic that works for you – consider yourself a brand. We are also hashtagging all our broadcasts #ForestHomeMedia because we will be sending out an auto tweet from Periscope to promote the broadcast. (Highlight the twitter icon on the bottom right as you prepare to broadcast.)
Outline your broadcast and do a quick rehearsal if you can. It makes your broadcast more professional. We did this before offering a tour of the construction of the Nashville Symphony Show House.
Signage – Identify who you are in the broadcast or how to find you. We used our iPad to display during the Nashville Symphony Show House First Look broadcast and to cross-reference Castle Homes and Forest Home Media Remember, if you reverse the screen, your sign will be reversed. Several folks have hand written their websites and handles backward. You can do better by using a free app to reverse it or check your printer options.
Save your broadcast. Upon finishing your broadcast, you have the option to save it to your phone. Dana Tucker has already taken a cute broadcast of her son trying to swim already (ummm, it’s April, Zane!) and she posted it to Facebook.
If you are broadcasting from your home, you probably don’t want to turn the location arrow to the far left off. However, be sure you indicate your city in the headline so folks have a connection.
This just in….Twitter has updated so you can now change your photo on Periscope. Go to the App Store, update Twitter, update your picture, log out of Periscope, log in and you should have your photo instead of the egg icon.

We’ve been intrigued by these Periscope Marketing elements:

When you join a broadcast and if it is not too full and you are able to comment, you are color-coded and it matches the hearts to the right you give broadcasters. You can watch post broadcast and it will register your view and you can also give hearts. The broadcast remains live for 24 hours.
Finally, beware, live stream broadcasting can be a huge draw on your monthly data which is why we will be spreading the two-week commitment between three staffers.

If you have anything you want us to address via Periscope over the next two weeks, feel free to email us at nancy@foresthomemedia.com.

For the next two weeks, from Thursday, April 16 until April 30, one or more Forest Home Media team members will be broadcasting live on Periscope and here is the schedule of topics. It is also possible something will come up news worthy during this period of time and we will be notifying you via our Facebook page of any changes in the broadcast schedule. (We sound all HGTV fancy!) And, don’t forget, this is emerging technology with continuous changes. You do need to update your app from time-to-time. Be sure and let us know when you are broadcasting so we can follow back and don’t forget to tweet out your broadcast & promote on Facebook!

Dana Tucker, Periscope Promo Pic, Forest Home Media — Be sure you click on the Twitter icon to post your broadcast on Periscope as you go live. We created a custom photo & posted on Facebook, Instagram & Twitter as well.

April

Periscope #9 Marketing Tips #Nashville #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker/Geinger Hill – 4:00 p.m.

Periscoping With A Self-Stick – How To’s #Nashville #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 11 a.m.

Live from #Nashville Film Festival With Entertainment Reporter Kelly Sutton

#ForestHomeMedia

Broadcaster/Time: Nancy McNulty – 1:30 p.m.

Vintage #Home Décor Pop-Sale #Nashville #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 1 p.m.

Debating Best #Nashville Business Lunch Spot #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 10:45 a.m.

Photo Do’s & Don’ts at #Nashville Symphony Show House #ForestHomeMedia

Broadcaster/Time: Nancy McNulty – 1:30 p.m.

Tour #Nashville Lakeside Personal Home of Custom Builder #ForestHomeMedia

Broadcaster/Time: Dana Tucker – 11:30 a.m.

What’s A Marketing Cross-Promote? #Nashville Symphony Show House

Broadcaster/Time: Nancy McNulty – 5:30 p.m.

Live #Nashville #Ryman Steps With Vintage Jewelry Artisan – Marketing How To’s #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker – 6:30 p.m.

Create Custom Graphics With Canva #Nashville #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 1 p.m.

Live Country Living Magazine Fair #Nashville #ForestHomeMedia

Broadcasters/Time: Nancy McNulty/Dana Tucker – Throughout day

#Nashville Recording Studio Marketing #ForestHomeMedia

Broadcaster/Time: Geinger Hill – 2 p.m.

*Addition Periscope broadcasts may be added. Again, stay tuned to our Facebook page for updates.

Win Tickets to Nashville’s Country Living Fair

March 27, 2015 By Nancy McNulty Leave a Comment

As home lifestyle marketing specialists, it’s our pleasure and duty to keep you informed of all things amazing in this exciting industry. Along those lines, we’re excited to be partnering with the Nashville Influencers group and Country Living for your chance to win tickets to the Country Living Fair happening April 24-26 at the James E. Ward Agricultural Center in Lebanon, TN.

Country Living Fair

The Country Living Fair brings the magazine’s content to life and gives readers access to a unique shopping experience featuring more than 150 vendors offering antiques, gifts, home décor, jewelry and more. Guests will also have access to cooking, crafting, and DIY demonstrations and will be able to sample locally-sourced, artisanal food.

Mike Wolfe, star of HISTORY’s “American Pickers”, best-selling author, Country Living contributor and creator/owner of Antique Archeology will make a special appearance at the Fair on Saturday, April 25. Mike will join Country Living editor-in-chief Rachel Hardage Barrett on the Main Stage at 1 p.m. for a discussion on antiques and collecting; followed by an audience Q & A. Mike will also sign copies of his book ‘Art of The Pick’ from 2-3 p.m.

And one of Nancy McNulty’s personal favorites: Brent Ridge and Josh Kilmer-Purcell, of Cooking Channel’s “The Fabulous Beekman Boys” will also appear on Saturday, April 25 at 11 a.m. on the Kitchen Stage, and afterwards they will sign copies of their cookbooks ‘Heirloom Vegetables’ and ‘Heirloom Desserts’.

Other Fair guests include Cari Cucksey, star of HGTV’s “Cash & Cari” and Joanne Palmisano, contributing DIY NETWORK designer, stylist and author of two ‘Salvage Secrets’ Design books.

Now for the fun part. We have two tickets to giveaway to the Country Living Fair including early bird access on Friday AND Saturday. All you have to do to register is FOLLOW FOREST HOME MEDIA ON FACEBOOK and share this post on social media. Please leave a comment on this post with your email address to let us know you shared the post. We will choose one winner at random from all qualified entries on Monday, April 13th.

If you are a home, garden or food blogger and want to be part of our Nashville Influencers group send us an email.

We can’t wait to see you at the Country Living Fair!

Geinger Hill New Forest Home Media Marketing Coordinator

February 9, 2015 By Nancy McNulty

FRANKLIN, Tenn. (February 9, 2015)—Nashville area home lifestyle public relations and marketing firm, Forest Home Media, is expanding with the addition of Geinger Hill as a marketing coordinator.

Hill, a Franklin resident, will assist in social media management, blogging and video content development while expanding in-house client photography and graphic arts services.

A Southern Illinois University business management and marketing graduate, she was previously a marketing project leader for Great American Opportunities, Inc. In addition to her work for Forest Home Media, she is a freelance photographer with work featured in various print and social media outlets including This Old House, Romantic Country Homes, Nashville Lifestyles, Greater Nashville House & Home, Today’s Homes, Nashville Lifestyles and The Tennessean.

Forest Home Media is an integrated marketing company founded by Dana Tucker and Nancy McNulty specializing in the home lifestyle industry for home, garden and food related businesses. Their work recently earned national recognition for the marketing of Carbine & Associates’ Operation FINALLY HOME build in Kings’ Chapel community. Forest Home Media has served on the PR team for the national Southern Living Idea House, the HGTV Smart Home, Nashville area holiday Parade of Homes and the spring 2015 Nashville Southern Living Showcase Home. For more information, visit www.ForestHomeMedia.com.

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