October 19, 2012
History of Social Media Infographic
One of our favorite resources at Forest Home Media for content marketing is Copyblogger. They had an amazing infographic today of the history of Social Media. I thought this was a great visual history of how social media started, evolved and sparked other start up ideas. What surprised me was the inclusion of Carly Fleischmann’s blog Carly’s Voice on their timeline. Photo from Carly’s Voice the blog of Carly Fleischmann. Carly is a non verbal young
September 11, 2012
5 PR Lessons From GoDaddy Hacking
The first rule of crisis management is to provide your base with a response so you are the definitive source, and, in the case of GoDaddy’s hacking by AnonymousOwn3r today, to assist millions of frustrated customers losing a great deal of Ecommerce. In December 2011, Social Media Week and a host of others criticized GoDaddy for not responding directly to their customers during the “Leave GoDaddy Day” PR crisis. “It’s hard to say exactly what GoDaddy could
August 17, 2012
Local Business SEO Secrets
OK, so these are not REALLY secrets because anyone that is a student of search engine optimization can easily find these tips out there on the world wide web. But, I did want to share with you some of my top tips for Local SEO. If you own a local business, that serves a local geography you should take some steps to make sure your site is being seen by potential local customers. So
August 7, 2012
Creating Effective Facebook Posts
How many times have you seen on Facebook, “great job,” “congrats,” “you were so awesome last night,” “loved your work”? These are the kinds of comments which drive the FHM media relations team nuts! What show, painting, newspaper article, are you talking about? If you have been kind enough to visit someone’s Facebook wall to remark positively on a life event, do your friend or colleague the favor by posting enough information to make the
July 17, 2012
Email Marketing with MailChimp
Email marketing may well be the most effective, lowest cost marketing tool available to business owners today. Are you taking advantage of this free resource? If you are building your email list correctly, you have created an email sign up form on your blog, website, and other platforms you have established across the web. Copyblogger, our go to source for best practices in content marketing has some great tips for building your email marketing list.